Professions of the future: work in today's job market

In this lesson, you will look at the current professions of the future in the field of Digital Marketing. You will be told in which areas specialists find their application, and what knowledge and competencies they need. In the supplementary materials, you will be able to study information about trends that make changes in our lives. You will also receive recommendations on how to increase your professional value in the labor market.

In this lesson, we will talk about such specialties as Data Scientist and Data Mining Specialist. You will learn why companies collect data, and for what purposes they are used. You will be told about the main functions of the profession - a data analyst. You will understand what tools are used in the work, what skills and personal qualities this specialist should have.

In the supplementary materials, you will be able to study the competencies of the specialty of the analyst.

In this lesson, you will learn about the relevance of User Experience research. You will take a closer look at the profession of UX researcher, learn about the main responsibilities, necessary knowledge, and competencies. You will also be told about the range of salaries in this area. In the supplementary materials, you will receive recommendations on how to apply design thinking technology.

This lesson is dedicated to another profession of the future – reputation manager. You will learn the main directions of this activity, understand what duties this specialist should cope with. In additional materials, you will be able to study what makes up the image of the product, learn how reputation management helps determine the goals for managing the company's image.

In this lesson, you will become familiar with the term “corporate social responsibility” and discuss the purposes for which companies use this direction. You will be told about the types of CSR, and you will understand what skills and knowledge this specialist should have. In the supplementary materials, you can learn more about what the corporate social responsibility of business is.

In this lesson, you will learn about the profession of the future, the Social Impact Assessment specialist (SIAS),or Social Impact Assessment Specialist. You will be told what social impact is and what company indicators can be improved by assessing social effects. You will also learn about the main tasks of a social impact measurement specialist, and what competencies they should have. In addition to the lesson, we have prepared for you a material describing the five steps of measuring social impact.

In this lesson, you will analyze another new specialty and learn what a fundraiser is, what are the duties of this specialist, and what competencies are necessary in this work. In the supplementary materials, you will learn how to develop a fundraising strategy, and how to make a business plan for a project involving fundraising.

In this lesson, you will learn all about the profession of Scrum master. You will consider in detail what the essence of the SCRUM methodology is. You will also analyze the functionality of the scrum master, discuss the necessary skills and competencies and find out the level of salary. In the supplementary materials you will find a brief guide to the

SCRUM system.

In this lesson, you will learn about facilitators as representatives of a new promising profession. You will be told how the facilitation process works, and in what areas it is used. You will learn the duties, skills and competencies of the facilitator. In the supplementary materials, you will be able to study the list of questions for the participants of the strategic session when conducting a

SWOT analysis of the company's new product. You will also learn the basic competencies that a facilitator should have.

In the final lesson we will talk about the profession of a navigator in education. You will learn what exactly the navigator does, what are its competencies, and how much you can earn on such work. In the supplementary materials, you can study the mistakes that are made when choosing a profession.