Professions

Profession

Social Media Manager

A Detailed Breakdown of Key Social Networks for Work and Business.

78.3h

Duration

products included

quiz

78.3h

Duration

products included

quiz

Why choose this career?

Our learning concept combines best tools

We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.

Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes

Check how much you remember from the lesson.

Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework

Put new knowledge into practice.

Case studies

Solve practical cases related to the topic of the lesson.

Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes

Check how much you remember from the lesson.

Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework

Put new knowledge into practice.

Case studies

Solve practical cases related to the topic of the lesson.

The profession contains courses in the following languages:

English

Deutsch

Русский

Español

हिन्दी

Profession Details

Today, social media manager is one of the most popular and promising professions. The demand for these specialists will only grow along with the popularity of social networks. Lectera's online courses will help you navigate this profession and develop your SMM expertise!

You will learn how to promote your personal or corporate brand using Instagram. You will understand how companies, businesses, and brands use Instagram Stories to increase conversions, inform their audience, and attract attention. You will also find out how to make a company popular using social media. We'll show you how to use storytelling techniques to grow your business — while training, you will learn to inspire and motivate others with your stories, as well as create informative business content.

You will dive deeper into the peculiarities of YouTube and discover how to create high-quality and interesting videos, understand how to effectively run, support and promote your channel, improve the quality of video filming and editing, and how to behave in front of a camera. We will immerse you in the intricacies of creating and promoting original video content.

You will also learn how to promote your business with Facebook and be able to create your first marketing campaign. You will be able to attract a huge number of new customers and lead the company to success and popularity! If you want to know what Facebook targeted ads are and how to customize them, our online courses will help you with that too! You will find out how to conduct A/ B testing to select the best options for your ad campaigns. You will be able to test different titles and visuals, analyze launches, and change your strategy in time.

You will learn how to catch the tide on Telegram, a messenger that is rapidly gaining an audience all over the world.

All the knowledge and skills gained during the course will help you become a successful specialist and feel quite at home in the SMM field. All Lectera courses contain practical exercises, life hacks and additional materials. Thus, they will help you quickly introduce new knowledge into your life.

Profession Contents

Lectures, tests and other useful materials are stored in your account.

Block 1

Instagram From Scratch. From Registration to First Sales

Managing your account, content plan, working with your subscribers, development strategies

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Block 2

Communication Guru. A Guide To Affecting People

Creating personal development strategy including the techniques of non-verbal impact and active listening

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Block 3

Storytelling For Business. Make Money by Telling Stories

Client way along the sales funnel, hr-brand formation and external communication via fascinating stories

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Block 4

Launching a YouTube Channel. Become a Popular Vlogger

Guideline on running a channel, content strategy creation principles, tips for a perfect scenario and content

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Block 5

YouTube Marketing. Make Your Channel Popular

Creating a unique style for a channel, recommendations for choosing right content, ways to monetize videos

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Block 6

Creating YouTube Content. Light, Space, Equipment, Editing

Content for YouTube: explore technical features

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Block 7

What is Telegram?. A Complete Guide

Learning how to use a popular messenger

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Block 8

Promotion on Facebook. Ad Types and Campaign Analytics

Recommendations for A / B-testing methods audience involvement, advice for the development of the page

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Block 9

Launching Facebook Ads. Take Your Business to the Next Level

Ways of using marketing on Facebook, ideas about content, practical tips to optimize your page

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Try profession demo

Social Media Manager

Price

$359

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