Digital Marketer

High-tech solutions and the Internet are changing the modern reality and the labor market. A huge number of new professions are emerging, and one of them is the digital marketer position. These specialists are responsible for business optimization, competitor analysis, and strategy for promoting goods and services. Furthermore, they prepare advertising campaigns based on this data. The digital sphere is developing very rapidly, so a competent specialist must constantly update their knowledge, studying trends and relevant tools for work. So, a series of our courses will help you gain new, relevant knowledge or start a career in an interesting and promising direction!

During the training, you will learn the basics, which are essential to build a marketing plan, and understand what is happening in the market. All this will help you choose the tools for your future career. We will tell you how affiliate networks operate and analyze the most effective modern marketing tools. You will focus on your own research to create a product and marketing strategy, and learn the differences between offline and online marketing. You will find out how to attract a large number of customers, master market research methods, discuss how to analyze competitors, make the most out of their advantages, and discover how to create a Go-to-market strategy and draw up a viable roadmap. You will learn how to assess risks and adjust your marketing strategy based on this knowledge. You will understand how to properly offer your product to a client, and see how to use lead generation tools to increase sales. We will teach you what mobile marketing is, and you will learn how to promote goods and services over the Internet and set up ads in social networks and instant messengers. Moreover, you will discover everything there is to know about contextual advertising and ways to attract customers, learning how to create convincing and high-quality ads. You will find out how to work with search engines properly and study the features of paid and organic promotion. You will master the important components of contextual advertising, learn how to customize them, and acquire the skill of parsing and analyzing your advertising campaigns. You will pick up how to promote your brand or business on social media, determine the secrets of creating Instagram stories and scripting for brands. We will teach you how to correctly engage your audience using content, as well as analyze and improve the relevance of campaigns. You will be able to gain new followers, promote your product and increase your income. You will learn how to properly communicate with business media and get all the necessary PR tools. Additionally, you will discover how to use native advertising. You will explore trending marketing trends such as behavioral psychology and neuromarketing. You will also master supporting skills to organize information flows and work with creatives. You will acquire fundamental knowledge that will help you understand marketing in a comprehensive manner, involving your product or business. The skills and knowledge gained will be useful for starting a new career or promoting your business. You will be able to become more successful, increase your income, and improve all areas of your life! This program will help you become the specialist that every company dreams of hiring.