Top 10 best digital marketing courses in Pune

Mastering it means securing your place in the job market, no matter how tough times it may be going through. But it’s not just about stability – it’s also about prospects, as digital marketing constantly evolves, bringing in new trends and technologies and attracting more cool professionals to its niche.

In Pune, digital marketers are worth their weight in gold, like everywhere else. Nevertheless, many wonder: where and how do you learn the profession? Choosing the right institution can be difficult, especially given the fluctuating prices and the need to combine work with studies (as is usually the case). We have tried to solve this problem for you and have collected the top ten digital marketing courses in Pune. Thousands of students have already tested it, and it has proven to be only the best.

Digital marketing courses in Pune: how to choose a really good course

While we have collected the top digital marketing courses in Pune for you, it is up to you to evaluate them. That’s why you need to pay attention to the following criteria when making your choice:  

1. The experts among the trainers. If you want to become a professional, you need to be taught by professionals. That is, people with a wealth of practical experience, not just a bunch of diplomas and awards.
2. The short course duration. Ideally, it should not exceed three months. Why? Many people get accustomed to the idea that if training is long, it means that it is a priori of high quality. But this is not a rule! More often than not, it is the opposite. The longer you learn, the greater the risk that the tools you have mastered will become obsolete when you finish the course. The world is changing daily, and you must learn quickly, accurately, and keep up.
3. Emphasis on practice. You’ve come to gain knowledge you can use in life, not useless theory, am I right? Therefore, good training must necessarily include practice or appropriate practice-oriented exercises.
4. Availability of support service. Ideally, it would be best to have a personal mentor, but this is a very expensive and rare service. So it’s good if the institution or online platform offers at least 24/7 communication and help with any learning issues you might have.
5. The extensiveness of the training. Digital marketing isn’t just about SEO, SMM, and email marketing. It’s a huge layer of topics that require a minimum of ten courses to master. Some people find it convenient to be presented separately to choose their combination, while others find it better when all the courses get combined into one educational programme. The key is covering all digital marketing, not just part of it.

Digital marketing course fees in Pune

Digital marketing course fees in Pune depend on many factors. For example, it depends on its complexity – there are basic courses for those who need to learn digital marketing from scratch and advanced courses for those who want to update their knowledge. Also, the price often depends on the physical size of the institution – the larger the institution, the more expensive it is. For this reason, online platforms are usually cheaper because they do not have to pay rent.

The cheapest educational prices offer courses priced between 5,000 Rupees (£51.34) and 15,000 Rupees (£154.02). Renowned marketing institutes can ask for between 30,000 Rupees (£308.05) and 50,000 Rupees (£513.41) and sometimes as much as 1 lakh (£85,488.53). Does such a price guarantee you high-quality training? Of course not. You have to rely on the criteria outlined above and not the cost.

Online digital marketing courses in Pune

Since online digital marketing courses in Pune are the best way to learn any new profession in today’s world, we will start our list with them.

1. Lectera

Lectera is an international educational platform with services in India, the USA, Europe, Latin America, and the CIS. It meets all the requirements we mentioned initially. International experts with a wealth of experience under their belts write all the courses. Each course takes no longer than a month to complete. Training here is practically oriented: case studies, situational tests, home assignments and various useful materials from checklists to guides help you apply knowledge in practice.

Each course has eight to fifteen video lectures, lasting for a total duration of two to three hours. At the same time, each lesson lasts a maximum of fifteen minutes. It enables you to study with Lectera without leaving your day job. For example, you can do it on your way to work or even while cooking at home. The courses are available in English, Spanish, German, and Russian. The platform is planning to add Hindi soon. It’s already a great opportunity to improve your digital marketing and foreign language skills.

The cost of courses here starts at only $4 and can go up to $300 if you buy a complex and sophisticated programme. There are also free courses for those who find themselves in a difficult life situation and need an urgent change.

To master digital marketing, we recommend that you start with one of the following courses:

➥ 1. “SEO – To Google’s Top. Website Optimisation for Promotion.”

In just one hour of video, you will learn all the specifics of SEO promotion, master website optimisation and learn how to manage the relevance of your resource. You will also receive free professional-level SEO tools, learn to conduct behavioural analysis, adapt your website for voice queries and create engaging content.

➥ 2. “Confident Email Marketing. Client Segmentation and Reactivation.”

This course is a little longer, lasting an hour and a half. It will teach you how to build up your subscriber base, bring back to life old ones, start a newsletter, and segment your sales funnel. You’ll also access eleven email marketing tools to make your work easier and more original.

➥ 3. “PPC Advertising. Drive Traffic and Boost Sales.”

You’ll hone your ad and text creation skills in one hour, and learn how to set ad filters correctly to weed out non-targeted audiences and run contextual ads. By the end of the course, you will have your advertising campaign strategy, ready-to-use tools for keyword selection, and the algorithm for gathering the semantic core.

The main advantage of all Lectera courses is that you can take them from anywhere globally, even without leaving your native Pune. What’s more – you don’t even have to leave your flat! It’s fast, comfortable, and just as effective as offline courses or marketing universities. In short, give it a try.

2. IIMSKILLS

One of the most popular online platforms in Pune. Its main feature is that while taking an online digital marketing course, you also prepare for Google, Facebook and Hubspot certified exams. Furthermore, you prepare for receiving an IIM Skills’s master’s degree simultaneously. These certifications are respected worldwide, so you can use your studies at IIMSKILLS as a springboard to move abroad. Also, all the lecturers are experts in their field. Some of them even come from well-known corporations.

The digital marketing training on this platform takes three months and includes SEO, email marketing, video marketing, Google Analytics and Google Ads, and content creation. The course costs Rs 34,900 plus an examination fee to get the certificates.  

Digital marketing courses in Pune with placement

Digital marketing courses in Pune with placement, of course, look very attractive. However, not all of them fulfil their promises in the end, and some offer jobs, but not at the level candidates can actually apply for. However, such courses are also worth considering.

3. Digital Vidya

A leading Asian institute opened its doors to Pune residents back in 2009. It offers both standard training and corporate training. It has trained over thirty-eight thousand professionals from various companies, including eBay, Naukri and Nokia. The institute also partners with Microsoft, Google, Facebook, and other fairly well-known platforms that award Digital Vidya students certificates when choosing the appropriate field of study. Furthermore, sometimes they even offer the best graduates jobs.

However, you won’t be able to select the courses you’re interested in here on your own, like Lectera - only full programmes are available at the institute. The basic digital marketing syllabus includes search engine optimisation, the basics of HTML, YouTube marketing, social media marketing, and everything else from the classic list. The cost of such a course starts at 5,300 Rupees (£54.39). However, depending on the duration and payment terms, it can go as high as 17,000 Rupees (£174.47).

Free digital marketing courses in Pune

Not everyone can afford expensive training programmes, and sometimes paying money for them is meaningless, for example, if you simply want to learn about a new area of digital marketing or refresh your knowledge. So we have also picked up an option from the category of free digital marketing courses in Pune for you.

4. ADM

Founded by renowned Indian screenwriter Himanshu Sharma, the Academy of Digital Marketing has been teaching online marketing to freshers, professionals, and business owners who have wanted to understand the marketing processes of their businesses for nine years now. The institute is also a division of digital marketing agency Tat-Tvam-Asi, which subsequently employs the most outstanding students.

ADM offers a free one-day master class introducing you to all the basics of digital marketing in a few hours.
It offers paid and advanced programmes too: the advanced course costs around 50,000 Rupees (£513.20), but its shortened two-month version costs just 25,000 Rupees (£256.60). One has to attend the institute offline, though, and regularly. The group consists of ten to fifteen students with a timetable that suits them. What’s more, the course is free. It includes planning and designing a website, content marketing, Facebook, Google Ads, and other indispensable digital tricks.
Digital marketing courses in Pune university and full-fledged educational institutions

5. The School of Digital Marketing

This school of digital marketing courses in Pune also offers offline digital marketing courses in Mumbai. However, Pune has several branches in Kothrud, Deccan, Pimple Saudagar, Viman Nagar, Tilak Road and Pimpri-Chinchwad. In Deccan and Pimpri-Chinchwad, by the way, this school was recognised as the best in digital marketing training! It has graduated over eight thousand professionals in its eight years of existence. There is a full-time digital marketing course, an accelerated (express) course, and separate courses dedicated to specific digital areas (SEO, PPC, SMM, etc.).

The programmes start at 17,000 Rupees (£174.52). For this money, students also get all kinds of placement assistance (until they get a job) and help to get certified by Google and other corporations.

6. Digital Scholar

Digital Scholar is not only one of the best digital marketing institutes, but also a digital agency that helps students with their job search. A key advantage of the institute is its faculty. For example, you’ll be taught here by leading digital marketing expert Sorav Jain, head of the agency from which the institute emerged.

Digital Scholar also works with 300 Indian and international companies, which can subsequently offer students of the institute jobs or internships. In the course of your studies, you will have already had a few interviews.  Some of them will furnish you with an insider’s look at the work of a digital marketer. It is an invaluable experience for those who have never dealt with this niche.

Due to the coronavirus pandemic, Digital Scholar is currently running predominantly online classes, making it possible to learn here not only from Pune but also from other cities. The online digital marketing course lasts for four months, and the course curriculum covers all the major areas of the niche and costs 45,000 Rupees (£462.07) with tax.

7. TIP – Training Institute Pune

TIP has been in existence since 2011 and offers both online courses and face-to-face classes located at five locations in Pune. The institute also provides over thirteen certificates and an advanced teaching methodology that involves comprehensive yet flexible training from qualified experts and specialists. The digital marketing course here is one of the most extensive in Pune. Indeed, it includes as many as 50 modules! It includes hosting, programming and working with various Google software, including Google Ads.

However, the course is very quick to learn, taking around two to three months with ten hours of studying per week under the supervision of your tutor. Still, access to all course materials, once purchased, is permanently retained so that you can take the course again at any time. The cost gets calculated on request, but TIP offers new clients a 20% discount.
Digital marketing courses in Kothrud, Pune

If you’re looking for digital marketing courses in certain areas, here are the most convenient and affordable options to research.

8. Digital Dnyan

Digital marketing courses in Kothrud, Pune are numerous, but we recommend Digital Dnyan specifically. But why? Well, this institution regularly updates its course material to meet all the needs and demands of the industry. The digital marketing course covers everything from search engine optimisation to mobile marketing. Only an expert with a minimum of five years’ experience can teach at the institute, so the fact that professionals will guide you is guaranteed.

The training lasts three to six months, depending on how deep you go into the subject. It begins with theoretical training but then progresses to participating in live projects, case studies and working in teams with other students. At the end of the course, each student receives seven certificates. That includes a certificate of the internship, which is also a practical part of the course. Before buying the course, you can attend one free lecture to help you decide. Whilst the price is not listed on the website, the centre’s founders promise that the cost is as affordable as possible.

Digital marketing courses in Wakad, Pune

9. VICTORIOUS DIGITAL

The institution’s name speaks for itself – it has been accepting students since 2014 and aims to produce the best professionals in Pune. However, the courses here are only classroom-based, but students get an electronic copy of all the study materials, which they can keep even after they have completed their studies. At the end of the course, students also receive a certificate. The certificate lists the achievements, projects, and points accrued during the course. A separate area included in the Victorious Digital marketing programme is interview preparation. For example, teachers teach students through case studies how to get the dream job and what may be required of them in specific companies. It does cost more than average, though – around 40,000 Rupees (£410.93).

There are several other quality digital marketing courses in Wakad, Pune, but we advise you to start with this one if you are looking to study in this specific area.

Digital marketing courses in Deccan, Pune

10. IIPC

The International Institute of Professional Courses is famous among digital marketing courses in Deccan, Pune. Founded in 2012, it offers hands-on classes, internships during the course and participation in major marketing campaigns. At the end of the course, you will have not only the knowledge you need but also a ready-made portfolio, as the training involves developing and running your digital projects. You’ll also receive certification with a list of all the credits, and an international one at that.

This course on digital marketing consists of interactive and video materials. More than 2,500 students have already passed it, and 100% were subsequently employed. The main advantage of this training is that you can take the course both on and offline. The online version costs only 25,000 Rupees (£256.75), and the price of the offline version is 35,000 Rupees (£359.44).
 
This selection includes only the best digital marketing courses in Pune, so we are sure one of them will suit you. Choose based on value for money, but don’t forget your comfort: in today’s world, the speed and relevance of information are what matters. Continuous study is the best approach because the world is changing, and you must remember to change with it!