Editorial
2025 New Year’s Resolutions: Let's Make the List Together!
Reviewing the past year and setting goals for the next is a personal tradition of mine that I believe should be a global must-have.
Professions
We will introduce you to all the most popular professions on the market, give you useful skills to quickly develop, and share how to grow in the market
Sales
We will teach how to evaluate the profitability of projects and present products in such a way that customers buy them
Digital Marketing
You will find out how to effectively promote your business online. Moreover, you will learn how to create strategies and attract customers through search engines and social networks
Business
You will learn how to do business in today's world, choose popular niches and predict risks
Network Marketing
You will discover how to effectively carry out direct sales while involving independent distributors to find end users
Soft Skills
We will teach you how to manage teams, conclude profitable deals, and speak in public. After taking a course on this topic, you will be able to negotiate with partners more easily and manage your job better
Financial Literacy
We will teach you to analyse your financial situation and increase profits
Career Development
You will find out what kind of specialists are in demand in the market. We will show you how to choose a career and draw up a change-over plan
Female Leadership
We will delve deeper into the minds' of great thinkers and talk about their ideas. Through training, you will figure out how modern cultural values were formed
For Teens
You will discover how to study and gain new knowledge more effectively. Furthermore, we will discuss professions suitable for teenagers and how to master them
Money Education
We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases
Free courses
The platform's free courses are all about practice: each course focuses only on relevant topics
English
Sales
In our 'Sales' section, we review the latest trends, analyze successful case studies from around the globe, and show how modern technologies can be applied to automate routine tasks, boost average sales and increase margins. You will find scores of useful lifehacks, important industry studies, and helpful checklists that will define your sales success.
No matter what you are selling, you must never forget that your customer is a human being, and you must take into account their psychological state, attitudes, and needs.
Salesforce research found that 92% of all customer interactions take place over the phone. At the same time, many companies consider phone calls to be an ineffective way of selling.
Do you want to attract new customers and increase your average check? Use email marketing opportunities to your advantage! Cold letters (sent to an audience that doesn’t know anything about your product yet) will help tell new potential buyers about your company.
Successful sales are between science and art. To be able to close a sale requires an in-demand product, a proficient marketing campaign, knowledge of psychology, and much more.
A sales technique is a shortcut for getting a customer to make a purchase. After all, effective sales techniques influence the buyer’s subconscious and leave them no option but to buy the product!
NLP, or neurolinguistic programming, is a branch of psychology that is based on the subjectivity of reality and how it depends on the beliefs of a person, his values, and his perception of what is happening.
A deal can still fail even if a seller has answered all of a customer's questions, closed all objections, and made compelling arguments. Why? Because the seller did not close the deal.
Sales milestones, or stages, are a scheme commonly used to train sales managers. The breakdown into stages is needed to make it easier to understand what problems arise and what skills the salesperson needs to improve.
A sales manager is someone who can sell anything to anyone. Are you looking for a new profession or a part-time job? Find out if you could be a sales manager. Please take our quick quiz and get personal recommendations from Lectera’s experts.
Emotions control people far more than we like to think. And that is true for customers too - they often buy impulsively, driven by certain feelings and stimuli. A salesperson should take this into account in their work.
As a rule, most people do not trust salespersons – too many offers, too many false promises, and eventually people stop believing them.
Ever dreamed of having your business do all the work for you, 24/7?
There are two participants in the negotiations: you and your client. A skilled negotiator can influence the outcome of the negotiations by saying the right things and providing accurate facts, and by offering a good discount to the buyer, etc.
A good sales manager is both a marketer and a psychologist rolled into one. They should be a versatile fighter who knows how to establish contact with the potential customer, identify their needs, present the product in a good light, and direct the conversation towards closing the deal.
Everyone wants to sell more, but the market is overrun with a broad range of selling techniques, which is baffling for most of us.
Have you ever had the feeling that despite all the hard work you have been doing, you still fail to achieve the desired result?
The ability to ask the right questions is one of the essential skills in sales.
A customer saw an ad, immediately went to your website and made a purchase right away. Why it doesn’t happen in reality and what could you do to make it happen?
Will the qualities inherent in the Sales Manager help you in your everyday life?
If your sales only depended on how popular or presentable your product, goods, or service is, then perhaps your business would live in a bright sunny world without any competition where you can achieve success by just doing your job well.
If you’re already working in sales or only considering it, it’s time to update your library. Here at Lectera, we’ve put together a list of the ‘Top 10 best books on sales and negotiations’ that’ll improve your skills and boost personal efficiency. Most of these books are written by practical experts from whom you can learn a lot from.
Let's say you have a cool idea that can bring in huge profits in the long run, especially if you enter the European or the American markets. Or you have successfully worked in Russia for several years now and have decided to scale up abroad. An excellent plan and a praiseworthy desire in terms of earnings! But you certainly realize that promotion of your product or service in a foreign market is sure to have its own specifics, don’t you?
