Sales

In our 'Sales' section, we review the latest trends, analyze successful case studies from around the globe, and show how modern technologies can be applied to automate routine tasks, boost average sales and increase margins. You will find scores of useful lifehacks, important industry studies, and helpful checklists that will define your sales success.

Soft skills for life, work, and career

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The History and Evolution of Sales. What did the first sales look like and what do they look like today?

We have all been accustomed to sales being an integral part of our lives for a long time. Wherever you go, they are there: in the store, in the cinema, and on the Internet.

Mar 22, 2022 | Sales

The psychology of selling. How to find an approach to any client

No matter what you are selling, you must never forget that your customer is a human being, and you must take into account their psychological state, attitudes, and needs.

Oct 15, 2021 | Sales

Telemarketing: talking to customers on the phone so they buy the product

Salesforce research found that 92% of all customer interactions take place over the phone. At the same time, many companies consider phone calls to be an ineffective way of selling.

Oct 05, 2021 | Sales

Check if you can write a cold letter that will attract 10 thousand new customers!

Do you want to attract new customers and increase your average check? Use email marketing opportunities to your advantage! Cold letters (sent to an audience that doesn’t know anything about your product yet) will help tell new potential buyers about your company.

Sep 22, 2021 | Sales

10 life hacks with which you can sell anything to anyone

Successful sales are between science and art. To be able to close a sale requires an in-demand product, a proficient marketing campaign, knowledge of psychology, and much more.

Sep 21, 2021 | Sales

The top 5 most effective sales techniques

A sales technique is a shortcut for getting a customer to make a purchase. After all, effective sales techniques influence the buyer’s subconscious and leave them no option but to buy the product!

Sep 19, 2021 | Sales

A win-win method to increase sales with NLP

NLP, or neurolinguistic programming, is a branch of psychology that is based on the subjectivity of reality and how it depends on the beliefs of a person, his values, and his perception of what is happening.

Sep 06, 2021 | Sales

Five life hacks that will help you close any deal

A deal can still fail even if a seller has answered all of a customer's questions, closed all objections, and made compelling arguments. Why? Because the seller did not close the deal.

Jul 19, 2021 | Sales

The Five Sales Stages for the Development of Sales Managers

Sales milestones, or stages, are a scheme commonly used to train sales managers. The breakdown into stages is needed to make it easier to understand what problems arise and what skills the salesperson needs to improve.

Jun 30, 2021 | Sales

Is sales management right for you? Try selling your pen to our artificial intelligence and find out the answer!

A sales manager is someone who can sell anything to anyone. Are you looking for a new profession or a part-time job? Find out if you could be a sales manager. Please take our quick quiz and get personal recommendations from Lectera’s experts.

Jun 25, 2021 | Sales

Seven life-hacks from sales psychology that will help you find your way to the buyer

Emotions control people far more than we like to think. And that is true for customers too - they often buy impulsively, driven by certain feelings and stimuli. A salesperson should take this into account in their work.

Jun 02, 2021 | Sales

The five best sales techniques for expensive products

As a rule, most people do not trust salespersons – too many offers, too many false promises, and eventually people stop believing them.

May 26, 2021 | Sales

A complete guide to automated sales funnels: what they are and how to create them

Ever dreamed of having your business do all the work for you, 24/7?

Apr 01, 2021 | Sales

What to look for to please a customer

There are two participants in the negotiations: you and your client. A skilled negotiator can influence the outcome of the negotiations by saying the right things and providing accurate facts, and by offering a good discount to the buyer, etc.

Mar 18, 2021 | Sales

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In today's world, women enjoy the same career prospects and opportunities that used to get reserved for men.

Feb 28, 2023 | Leadership

What should you do if your boss is an abuser?

Work is undoubtedly a big part of our lives. Almost daily, we interact one-to-one with management, peers, and subordinates!

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Five Rules for Successful Online Negotiations

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Mar 07, 2023 | Business

What are role models, and how can they help you learn?

When people ask me what helps me achieve my goals, I answer: "My role models." However, the other person frequently becomes curious because not everybody knows what role models are and why you need them. So, let me explain.

Mar 20, 2023 | Editor-in-Chief's Column