In our 'Sales' section, we review the latest trends, analyze successful case studies from around the globe, and show how modern technologies can be applied to automate routine tasks, boost average sales and increase margins. You will find scores of useful lifehacks, important industry studies, and helpful checklists that will define your sales success.
No matter what you are selling, you must never forget that your customer is a human being, and you must take into account their psychological state, attitudes, and needs.
Salesforce research found that 92% of all customer interactions take place over the phone. At the same time, many companies consider phone calls to be an ineffective way of selling.
Do you want to attract new customers and increase your average check? Use email marketing opportunities to your advantage! Cold letters (sent to an audience that doesn’t know anything about your product yet) will help tell new potential buyers about your company.
Successful sales are between science and art. To be able to close a sale requires an in-demand product, a proficient marketing campaign, knowledge of psychology, and much more.
A sales technique is a shortcut for getting a customer to make a purchase. After all, effective sales techniques influence the buyer’s subconscious and leave them no option but to buy the product!
NLP, or neurolinguistic programming, is a branch of psychology that is based on the subjectivity of reality and how it depends on the beliefs of a person, his values, and his perception of what is happening.
A deal can still fail even if a seller has answered all of a customer's questions, closed all objections, and made compelling arguments. Why? Because the seller did not close the deal.
Sales milestones, or stages, are a scheme commonly used to train sales managers. The breakdown into stages is needed to make it easier to understand what problems arise and what skills the salesperson needs to improve.
A sales manager is someone who can sell anything to anyone. Are you looking for a new profession or a part-time job? Find out if you could be a sales manager. Please take our quick quiz and get personal recommendations from Lectera’s experts.
Emotions control people far more than we like to think. And that is true for customers too - they often buy impulsively, driven by certain feelings and stimuli. A salesperson should take this into account in their work.
As a rule, most people do not trust salespersons – too many offers, too many false promises, and eventually people stop believing them.
Ever dreamed of having your business do all the work for you, 24/7?
There are two participants in the negotiations: you and your client. A skilled negotiator can influence the outcome of the negotiations by saying the right things and providing accurate facts, and by offering a good discount to the buyer, etc.
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