Digital marketing

Digital marketing

In our 'Digital marketing' section we will share insights on digital trends that will help you build a successful digital marketing strategy. Today, the online environment is changing with the speed of 5G - we will keep you informed on the key trends in this area, becoming your main point of reference in the changing digital world.

Quiz: Which metaverse suits you?
Quiz: Which metaverse suits you?

Metaverses are virtual worlds where people can live their lives anew, start from scratch, or even play the role of a creator and build their world with their own hands.

| Digital marketing

Top Seven Biggest Metaverses in 2024
Top Seven Biggest Metaverses in 2024

The year 2024 promises to be fantastic, thanks to meta universes.

| Digital marketing

Is it possible to replace a marketer with ChatGPT?
Is it possible to replace a marketer with ChatGPT?

Do you think it might be possible to replace marketers with a neural network? Let's find out! Answer the following questions in our quiz, and we will let you know how accurate your prompts are for using ChatGPT.

| Digital marketing

Which neural network will help you accomplish your marketing tasks?
Which neural network will help you accomplish your marketing tasks?

Nowadays, neural networks are everywhere: they can create advertising campaigns, produce videos, and even become actors and directors. What else can artificial intelligence do?

| Digital marketing

How to negotiate with a blogger and not be disappointed

Influencer marketing is challenging, perhaps even more difficult than other types of marketing. That's because the human factor plays a considerable role here.

| Digital marketing

Threads: what it is and how to register in it. All the tricks of the new social network

"Threads" is a new social network from Meta. Meta owns such legendary platforms as Instagram, Facebook, and WhatsApp.

| Digital marketing

How to use ChatGPT for marketing and beyond that

Neural networks continue to evolve and impress with their diversity.

| Digital marketing

How to choose a blogger to partner with your business: a guide for entrepreneurs

How do businesses promote themselves in today's environment? Through bloggers, of course.

| Digital marketing

Checking a blogger's stats: what's important to assess, so you don't fall for a fake

Suppose you have chosen a blogger to work with and want to pay for their ads, but suddenly you are thinking about checking their stats to ensure they are not fake.

| Digital marketing

Neuromarketing: how advertising affects our subconscious

Starting a new business, developing marketing strategies, and launching advertising campaigns raises many questions.

| Digital marketing


What is impression marketing, and how does it work?

Any brand's success is largely determined by its reputation. Customers form a positive or negative reputation based on how they feel about cooperating with your company, whether they achieved the desired result, and what impression they have of your company.

| Digital marketing


Behavioral marketing and narrative advertising. How to get customers to buy without hesitation

Successful marketing is about increasing sales and maximizing profits, building brand awareness, and developing trust with your audience.

| Digital marketing


A newsjacking guide: how to effectively use news for marketing purposes

Have you ever wondered how a news agenda can help you develop your business?

| Digital marketing


How businesses can create “evergreen” content for their website and social media: new research

Evergreen content is always popular, not tied to a specific news story or date, and is, therefore, interesting at any given time.

| Digital marketing


How to make millions by selling through landing pages

Would you like to become an online sales guru? Well, start selling through landing pages, which are single-page websites.

| Digital marketing


What is media buying and why do you need it?

You've probably seen short YouTube commercials before a video or even in the middle of watching it.

| Digital marketing


Which new social network should you sign up for?

You may have heard about the Russian equivalents to “extremist” social media platforms like Instagram, TikTok, and even the relatively domestic Telegram.

| Digital marketing


Do you use all Telegram features? Test how much you know about this messenger!

Today, more and more people are using Telegram as a messenger for personal correspondence and a promotional channel for business. In the future, it could seriously compete with Instagram and even Facebook!

| Digital marketing


Where did Clubhouse disappear to? A full analysis of its advantages and disadvantages.

Clubhouse was extremely popular a year ago, but now only people who are true believers know about it. When the application had just gone viral on the Internet, every second person was talking about it.

| Digital marketing


Do you have too few customers? Test your website’s SEO!

SEO determines on which search page the website will come up on the key request. In other words, good optimization ensures that your pages get to the top of the search results, increase the number of users coming to the site, and, consequently, the customer base.

| Digital marketing


What is lead generation? Why you should use it, and how to do it

Lead generation is a marketing strategy that involves collecting contacts of leads, potential customers and working with them.

| Digital marketing


SMM Trends for 2021: make your advertising more effective

You've probably done this: installed an ad blocker on your computer, hung up on salespeople, and tossed advertising flyers into a bin. Unfortunately, people no longer want to waste their time watching ads.

| Digital marketing


How Facebook ads work and how to pay for them

Facebook is the most popular social media network in the world. Even in countries where Facebook isn't as popular as other social media networks (for example, Russia), it still remains a universal channel for product promotion.

| Digital marketing