In our 'Digital marketing' section we will share insights on digital trends that will help you build a successful digital marketing strategy. Today, the online environment is changing with the speed of 5G - we will keep you informed on the key trends in this area, becoming your main point of reference in the changing digital world.
How businesses can create “evergreen” content for their website and social media: new research
Evergreen content is always popular, not tied to a specific news story or date, and is, therefore, interesting at any given time.
How to make millions by selling through landing pages
Would you like to become an online sales guru? Well, start selling through landing pages, which are single-page websites.
What is media buying and why do you need it?
You've probably seen short YouTube commercials before a video or even in the middle of watching it.
Which new social network should you sign up for?
You may have heard about the Russian equivalents to “extremist” social media platforms like Instagram, TikTok, and even the relatively domestic Telegram.
Do you use all Telegram features? Test how much you know about this messenger!
Today, more and more people are using Telegram as a messenger for personal correspondence and a promotional channel for business. In the future, it could seriously compete with Instagram and even Facebook!
Where did Clubhouse disappear to? A full analysis of its advantages and disadvantages.
Clubhouse was extremely popular a year ago, but now only people who are true believers know about it. When the application had just gone viral on the Internet, every second person was talking about it.
Do you have too few customers? Test your website’s SEO!
SEO determines on which search page the website will come up on the key request. In other words, good optimization ensures that your pages get to the top of the search results, increase the number of users coming to the site, and, consequently, the customer base.
What is lead generation? Why you should use it, and how to do it
Lead generation is a marketing strategy that involves collecting contacts of leads, potential customers and working with them.
SMM Trends for 2021: make your advertising more effective
You've probably done this: installed an ad blocker on your computer, hung up on salespeople, and tossed advertising flyers into a bin. Unfortunately, people no longer want to waste their time watching ads.
How Facebook ads work and how to pay for them
Facebook is the most popular social media network in the world. Even in countries where Facebook isn't as popular as other social media networks (for example, Russia), it still remains a universal channel for product promotion.
Оnline Networking Made Easy! How to Find and Establish New Contacts on Facebook и LinkedIn
Instagram courses, numerous articles on a thousand and one websites and printed books refer to networking as ‘the king of work situations’ and ‘the only tool you need to build a dizzying career’.
Instagram business account: how to manage and why?
Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.
Is online marketing for offline businesses overkill? No, it’s a necessity!
You may think that online promotion for offline businesses is a waste of time and money. However, laptops, tablets, and smartphones have long been part of everyday life for most of us, with new users popping up every year.
How can a female leader competently manage a team full of males?
In today's world, women enjoy the same career prospects and opportunities that used to get reserved for men.
What should you do if your boss is an abuser?
Work is undoubtedly a big part of our lives. Almost daily, we interact one-to-one with management, peers, and subordinates!
How a dress code helps your company succeed and grow
Employee appearance is a mirror of your organization's corporate culture.
Five Rules for Successful Online Negotiations
Online meetings have become commonplace for many of us in the last few years.
What are role models, and how can they help you learn?
When people ask me what helps me achieve my goals, I answer: "My role models." However, the other person frequently becomes curious because not everybody knows what role models are and why you need them. So, let me explain.