Digital marketing

Digital marketing

In our 'Digital marketing' section we will share insights on digital trends that will help you build a successful digital marketing strategy. Today, the online environment is changing with the speed of 5G - we will keep you informed on the key trends in this area, becoming your main point of reference in the changing digital world.

How businesses can create “evergreen” content for their website and social media: new research

How businesses can create “evergreen” content for their website and social media: new research

Evergreen content is always popular, not tied to a specific news story or date, and is, therefore, interesting at any given time.

How to make millions by selling through landing pages

How to make millions by selling through landing pages

Would you like to become an online sales guru? Well, start selling through landing pages, which are single-page websites.

What is media buying and why do you need it?

What is media buying and why do you need it?

You've probably seen short YouTube commercials before a video or even in the middle of watching it.

Which new social network should you sign up for?

You may have heard about the Russian equivalents to “extremist” social media platforms like Instagram, TikTok, and even the relatively domestic Telegram.

Do you use all Telegram features? Test how much you know about this messenger!

Today, more and more people are using Telegram as a messenger for personal correspondence and a promotional channel for business. In the future, it could seriously compete with Instagram and even Facebook!

Where did Clubhouse disappear to? A full analysis of its advantages and disadvantages.

Clubhouse was extremely popular a year ago, but now only people who are true believers know about it. When the application had just gone viral on the Internet, every second person was talking about it.

Do you have too few customers? Test your website’s SEO!

SEO determines on which search page the website will come up on the key request. In other words, good optimization ensures that your pages get to the top of the search results, increase the number of users coming to the site, and, consequently, the customer base.

What is lead generation? Why you should use it, and how to do it

Lead generation is a marketing strategy that involves collecting contacts of leads, potential customers and working with them.

SMM Trends for 2021: make your advertising more effective

You've probably done this: installed an ad blocker on your computer, hung up on salespeople, and tossed advertising flyers into a bin. Unfortunately, people no longer want to waste their time watching ads.

How Facebook ads work and how to pay for them

Facebook is the most popular social media network in the world. Even in countries where Facebook isn't as popular as other social media networks (for example, Russia), it still remains a universal channel for product promotion.

Оnline Networking Made Easy! How to Find and Establish New Contacts on Facebook и LinkedIn

Instagram courses, numerous articles on a thousand and one websites and printed books refer to networking as ‘the king of work situations’ and ‘the only tool you need to build a dizzying career’.

Instagram business account: how to manage and why?

Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.

Is online marketing for offline businesses overkill? No, it’s a necessity!

You may think that online promotion for offline businesses is a waste of time and money. However, laptops, tablets, and smartphones have long been part of everyday life for most of us, with new users popping up every year.