Digital marketing

Digital marketing

In our 'Digital marketing' section we will share insights on digital trends that will help you build a successful digital marketing strategy. Today, the online environment is changing with the speed of 5G - we will keep you informed on the key trends in this area, becoming your main point of reference in the changing digital world.
How businesses can create “evergreen” content for their website and social media: new research

How businesses can create “evergreen” content for their website and social media: new research

Evergreen content is always popular, not tied to a specific news story or date, and is, therefore, interesting at any given time.

| Digital marketing
How to make millions by selling through landing pages

How to make millions by selling through landing pages

Would you like to become an online sales guru? Well, start selling through landing pages, which are single-page websites.

| Digital marketing
What is media buying and why do you need it?

What is media buying and why do you need it?

You've probably seen short YouTube commercials before a video or even in the middle of watching it.

| Digital marketing
Which new social network should you sign up for?

Which new social network should you sign up for?

You may have heard about the Russian equivalents to “extremist” social media platforms like Instagram, TikTok, and even the relatively domestic Telegram.

| Digital marketing
Do you use all Telegram features? Test how much you know about this messenger!

Do you use all Telegram features? Test how much you know about this messenger!

Today, more and more people are using Telegram as a messenger for personal correspondence and a promotional channel for business. In the future, it could seriously compete with Instagram and even Facebook!

| Digital marketing
Where did Clubhouse disappear to? A full analysis of its advantages and disadvantages.

Where did Clubhouse disappear to? A full analysis of its advantages and disadvantages.

Clubhouse was extremely popular a year ago, but now only people who are true believers know about it. When the application had just gone viral on the Internet, every second person was talking about it.

| Digital marketing
Do you have too few customers? Test your website’s SEO!

Do you have too few customers? Test your website’s SEO!

SEO determines on which search page the website will come up on the key request. In other words, good optimization ensures that your pages get to the top of the search results, increase the number of users coming to the site, and, consequently, the customer base.

| Digital marketing
What is lead generation? Why you should use it, and how to do it

What is lead generation? Why you should use it, and how to do it

Lead generation is a marketing strategy that involves collecting contacts of leads, potential customers and working with them.

| Digital marketing

SMM Trends for 2021: make your advertising more effective

You've probably done this: installed an ad blocker on your computer, hung up on salespeople, and tossed advertising flyers into a bin. Unfortunately, people no longer want to waste their time watching ads.

| Digital marketing

How Facebook ads work and how to pay for them

Facebook is the most popular social media network in the world. Even in countries where Facebook isn't as popular as other social media networks (for example, Russia), it still remains a universal channel for product promotion.

| Digital marketing

Оnline Networking Made Easy! How to Find and Establish New Contacts on Facebook и LinkedIn

Instagram courses, numerous articles on a thousand and one websites and printed books refer to networking as ‘the king of work situations’ and ‘the only tool you need to build a dizzying career’.

| Digital marketing

Instagram business account: how to manage and why?

Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.

| Digital marketing

Is online marketing for offline businesses overkill? No, it’s a necessity!

You may think that online promotion for offline businesses is a waste of time and money. However, laptops, tablets, and smartphones have long been part of everyday life for most of us, with new users popping up every year.

| Digital marketing
Popular
How can a female leader competently manage a team full of males?

How can a female leader competently manage a team full of males?

In today's world, women enjoy the same career prospects and opportunities that used to get reserved for men.

| Leadership
What should you do if your boss is an abuser?

What should you do if your boss is an abuser?

Work is undoubtedly a big part of our lives. Almost daily, we interact one-to-one with management, peers, and subordinates!

| Self-development
How a dress code helps your company succeed and grow

How a dress code helps your company succeed and grow

Employee appearance is a mirror of your organization's corporate culture.

| Business
Five Rules for Successful Online Negotiations

Five Rules for Successful Online Negotiations

Online meetings have become commonplace for many of us in the last few years.

| Business
What are role models, and how can they help you learn?

What are role models, and how can they help you learn?

When people ask me what helps me achieve my goals, I answer: "My role models." However, the other person frequently becomes curious because not everybody knows what role models are and why you need them. So, let me explain.

| Editor-in-Chief's Column