Russian TV advertising market declines by 9%

The Association of Russian Communications Agencies (ARCA) has analyzed the Russian advertising market in the first six months of 2019. At the same time, the market for TV advertising has decreased by 9%, at 81-82 billion rubles. Advertising on the main channels was estimated at 78-79 billion rubles (dropping 10%), with niche channels measuring 3.2-3.3 billion rubles. Ad spending in movie theaters has also gone down - in six months, only 0.38 billion rubles were spent on advertising space, a 16% decrease compared to the previous year.

The decline in ad spending in traditional media is compensated by a surge in the popularity and efficiency of online advertising. In 2019, advertisers spent 20% more on digital media than they did in 2018 - around 109-110 billion rubles on average.