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Professions

We will introduce you to all the most popular professions on the market, give you useful skills to quickly develop, and share how to grow in the market

Sales

We will teach how to evaluate the profitability of projects and present products in such a way that customers buy them

Digital Marketing

You will find out how to effectively promote your business online. Moreover, you will learn how to create strategies and attract customers through search engines and social networks

Business

You will learn how to do business in today's world, choose popular niches and predict risks

Network Marketing

You will discover how to effectively carry out direct sales while involving independent distributors to find end users

Soft Skills

We will teach you how to manage teams, conclude profitable deals, and speak in public. After taking a course on this topic, you will be able to negotiate with partners more easily and manage your job better

Financial Literacy

We will teach you to analyse your financial situation and increase profits

Career Development

You will find out what kind of specialists are in demand in the market. We will show you how to choose a career and draw up a change-over plan

Female Leadership

We will delve deeper into the minds' of great thinkers and talk about their ideas. Through training, you will figure out how modern cultural values were formed

For Teens

You will discover how to study and gain new knowledge more effectively. Furthermore, we will discuss professions suitable for teenagers and how to master them

Money Education

We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases

Free courses

The platform's free courses are all about practice: each course focuses only on relevant topics

Seniors online: why your digital strategy should consider older audiences

Over the past 2 years, the number of senior online users has increased by 55%. Today, according to Mediascope, there are 7.5 million users in this category.

Seniors online: why your digital strategy should consider older audiences

Mediascope has recently reevaluated its methodology for evaluating online audiences in Russia. The new version takes into account users above the age of 64. Additionally, Mediator has released a summary report on the online behavior of older users. We will share some important and unexpected figures to keep in mind if you are looking for customers online.

Over the past 2 years, the number of senior online users has increased by 55%. Today, according to Mediascope, there are 7.5 million users in this category. Most of them access the Internet from their desktop computers and laptops. Only 20% use mobile devices. Mobile phones account for only 10% of all senior Internet users. In Russia, senior women are more likely to go online than men.

The growth of this online audience segment is a sign for brands with a conservative communication strategy to consider changing and transitioning to the digital sphere. It's also worth mentioning that PwC has noted growth in the number of purchases made by users over the age of 55 in online stores.

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