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You will find out how to effectively promote your business online. Moreover, you will learn how to create strategies and attract customers through search engines and social networks

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We will teach you how to manage teams, conclude profitable deals, and speak in public. After taking a course on this topic, you will be able to negotiate with partners more easily and manage your job better

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We will delve deeper into the minds' of great thinkers and talk about their ideas. Through training, you will figure out how modern cultural values were formed

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We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases

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The platform's free courses are all about practice: each course focuses only on relevant topics

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Choose the best direction for your development

Lectera icon

Professions

We will introduce you to all the most popular professions on the market, give you useful skills to quickly develop, and share how to grow in the market

Sales

We will teach how to evaluate the profitability of projects and present products in such a way that customers buy them

Digital Marketing

You will find out how to effectively promote your business online. Moreover, you will learn how to create strategies and attract customers through search engines and social networks

Business

You will learn how to do business in today's world, choose popular niches and predict risks

Network Marketing

You will discover how to effectively carry out direct sales while involving independent distributors to find end users

Soft Skills

We will teach you how to manage teams, conclude profitable deals, and speak in public. After taking a course on this topic, you will be able to negotiate with partners more easily and manage your job better

Financial Literacy

We will teach you to analyse your financial situation and increase profits

Career Development

You will find out what kind of specialists are in demand in the market. We will show you how to choose a career and draw up a change-over plan

Female Leadership

We will delve deeper into the minds' of great thinkers and talk about their ideas. Through training, you will figure out how modern cultural values were formed

For Teens

You will discover how to study and gain new knowledge more effectively. Furthermore, we will discuss professions suitable for teenagers and how to master them

Money Education

We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases

Free courses

The platform's free courses are all about practice: each course focuses only on relevant topics

According to Forbes columnist Mila Smart Semeshkina, "Startup success is a product of courage and foresight."

The founder and CEO of the Lectera platform, Mila Smart Semeshkina, told in her new article for the Forbes op-ed how to guarantee your startup a successful launch and a stable position in the market.

According to Forbes columnist Mila Smart Semeshkina, "Startup success is a product of courage and foresight."

She shared five tips based on personal experience and successful business cases to do this.

About 90% of startups fail within the first year of launch. To avoid falling into this category, Mila believes applying the minimum viable product approach is necessary. Many startups make the mistake of striving for absolute perfection when they should be focusing on working with an authentic audience and identifying functional and technical errors to create a product that is not perfect but works. By the way, this is the principle that Amazon has followed.

Also, according to Mila Smart Semeshkina, avoid asking investors for help because, this way, the startup risks losing control over the situation and finding itself in a dependent position that will ruin it. Suppose the need for external financing is acute. In that case, when choosing investors, it is worth focusing on their expectations and goals, ensuring they are consistent with the company's development plan.

It is equally important for a successful startup launch to involve a small but versatile team familiar with efficient management principles in terms of skills and experience. And of particular importance, according to Mila, the focus on making early profits is critical. According to Mila, the principle of "paying off later" only increases the risks for the company. At the same time, early profitability provides economic stability and allows you to gain a foothold in the niche.

These principles formed the foundation for the Lectera platform. You can learn more in the full version of the article on the official Forbes website:

https://www.forbes.com/sites/forbesbusinesscouncil/2024/01/24/five-working-tips-to-build-a-successful-startup

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