Is Instagram stealing a key feature from TikTok?

Is Instagram stealing a key feature from TikTok?

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Instagram will add an absolutely new way of recording videos in stories. It will be a tool called ‘Clips’.

Instagram will add an absolutely new way of recording videos in stories. It will be a tool called 'Clips'. However, the feature appears new only at first glance - and only for Mark Zuckerberg. What's more, this feature was the initial reason for the skyrocketing success of TikTok, the fastest-growing app for creating short-form mobile videos.

Instagram

Clips will allow users to post videos created by connecting several separately recorded fragments. Users will also be able to overlay videos with music and control playback speed. TikTok offers exactly the same video editing functionality - users can take advantage of the app's features to create various types of content, ranging from comedy sketches to song covers.

Instagram is working on "Clips", a Story Camera feature "inspired" by TikTok

I have a mini surprise in my new blog: https://t.co/wOGfCOlQCg pic.twitter.com/pAd7NHA5nJ

- Jane Manchun Wong (@wongmjane) 11 сентября 2019 г.

In the past, Mark Zuckerberg has already experimented with another TikTok clone, called Lasso. This app did not take off, so Facebook adjusted their strategy with the idea of introducing new functionality to an app that is already popular. As you may recall, Instagram initially copied the format of their stories feature from Snapchat. This feature was an overnight hit, and a total of 500 million users have watched stories as of January 2019.

Mila Smart Semeshkina in the 100 Most Influential People in Dubai list

Mila Smart Semeshkina, CEO of the Lectera platform, was for the second time in a row included in Arabian Business’s 100 Most Influential People in Dubai ranking.

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According to Forbes columnist Mila Smart Semeshkina, "Startup success is a product of courage and foresight."

The founder and CEO of the Lectera platform, Mila Smart Semeshkina, told in her new article for the Forbes op-ed how to guarantee your startup a successful launch and a stable position in the market.

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Mila Smart Semeshkina receives the CEO of the Year at CEO Middle East Awards 2023!

On December 13, the annual Arabian Business’s CEO Middle East Awards ceremony was held in Dubai (UAE).

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Mila Smart Semeshkina Leads Inspiring Workshop on Personal Branding at UN Women Entrepreneurship Expo

Mila Semeshkina, CEO of Lectera and founder of the WE Convention, recently spearheaded a hands-on workshop on personal branding at the Women's Entrepreneurship Expo 2023.

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Mila Smart Semeshkina's article for Forbes: how business can make education accessible

In the 21st century, quality education is no longer a luxury; it should be a right. Everyone in the world, regardless of location, residence, gender, or financial status, should have the opportunity to obtain essential skills and knowledge to develop a career and realise one’s potential.

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Mila Smart Semeshkina is in the top 20 most inspiring female leaders in the Middle East

The Italian women's magazine Grazia has published an article about businesswomen in the Arab world.

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Mila Smart Semeshkina for Forbes: "Stories of accomplished female leaders can serve as beacons"

Mila Smart Semeshkina has published an author's column in Forbes.

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Mila Semeshkina for Arabian Business: "The success of Lectera wasn’t immediate"

In her new interview with the renowned business publication Arabian Business, CEO and Founder of Lectera Mila Semeshkina talks about how our platform achieved such success and why we have every chance of becoming an EdTech unicorn.

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