YouTube education influencer marketing guide

YouTube is one of the most popular online video sharing platforms in Russia. 82% of its users are aged between18 and 44, and almost half of all viewers are paying subscribers. Even the segment of viewers above 45 years is growing, comprising about 10% of the viewership. It’s no surprise that budgets for influencer marketing promotions are growing in proportion with YouTube content. Today, working with influencers is an absolute must for big brands. We will tell you how to establish successful cooperation with leading opinion makers (including in the education niche).

| Digital marketing

Promotion tools: working with influencers on Instagram

For several years now marketers have been sounding the alarm about "banner blindness” phenomenon. Numerous eye-tracking studies have shown that a modern buyers see banner ads on the Internet so often that they stop noticing them.

| Digital marketing

The secrets to creating high-quality content, or How can you make your blog interesting?

Every blogger strives to attract as many people as possible to their platform. If you’re reading this, we’re guessing that you spend a lot of time every day to create the best and most interesting content. But it’s no secret that the Internet is overflowing with information. It’s not easy to be noticed!

| Digital marketing

Short-term prospects for digital marketing: what to prepare for this year

There’s a new trend gaining traction in the marketing departments of major corporations - transitioning to digital communications on all management levels.

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How can you use social networks to develop your business? Complete step-by-step guide

What sets successful companies apart from unsuccessful ones? Market leaders take advantage of all opportunities to promote their products. The XXI century marks the era of information technologies, so it would certainly be unwise to ignore this resource.

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Is TikTok a viral application or a killer of YouTube and Instagram?

There are virtually no people, who haven't heard in 2019 of TikTok in one way or another. The service was launched in 2018, gaining 500 million subscribers during the 24 months of its existence.

| Digital marketing