Digital marketing - page 3

YouTube is one of the most popular online video sharing platforms in Russia. 82% of its users are aged between18 and 44, and almost half of all viewers are paying subscribers. Even the segment of viewers above 45 years is growing, comprising about 10% of the viewership. It’s no surprise that budgets for influencer marketing promotions are growing in proportion with YouTube content. Today, working with influencers is an absolute must for big brands. We will tell you how to establish successful cooperation with leading opinion makers (including in the education niche).

For several years now marketers have been sounding the alarm about "banner blindness” phenomenon. Numerous eye-tracking studies have shown that a modern buyers see banner ads on the Internet so often that they stop noticing them.

Every blogger strives to attract as many people as possible to their platform. If you’re reading this, we’re guessing that you spend a lot of time every day to create the best and most interesting content. But it’s no secret that the Internet is overflowing with information. It’s not easy to be noticed!

There’s a new trend gaining traction in the marketing departments of major corporations - transitioning to digital communications on all management levels.

What sets successful companies apart from unsuccessful ones? Market leaders take advantage of all opportunities to promote their products. The XXI century marks the era of information technologies, so it would certainly be unwise to ignore this resource.