Digital marketing - page 2
Personal brand on Clubhouse: build, promote, monetise

Personal brand on Clubhouse: build, promote, monetise

Clubhouse is all over the internet these days and no wonder! After all, it’s the first audio social media similar to Instagram and Twitter, but with a messengers’ functionality and a focus on verbal communication.

| Digital marketing
Educational Clubhouse: how to register, who to follow and listen to in the new social network

Educational Clubhouse: how to register, who to follow and listen to in the new social network

Clubhouse is a voice-based social network launched in 2020. Even though in April the service will be a year old, it gained popularity just a few days ago, mostly thanks to Elon Musk and Mark Zuckerberg, who joined the program.

| Digital marketing
What is email marketing and why do you need it?

What is email marketing and why do you need it?

Email marketing is the distribution of emails to your company’s clients, and one of the cheapest and most effective ways of promoting your business. With this technique, you can boost sales, increase customer loyalty, and find an easier way to stay connected to your clients.

| Digital marketing
How to write content strategy for a YouTube channel

How to write content strategy for a YouTube channel

Before you start your video blog, you need to understand which direction to move in and what actions you need to take. You achieve this by creating your content strategy. Your content strategy is a kind of road map that you can follow without losing sight of your final goal.

| Digital marketing
How to write a script for a video

How to write a script for a video

A script is as vital an element of a video as a good camera, correctly exposed lighting and a good location for shooting.

| Digital marketing
Telemarketing: when the customer does not hang up

Telemarketing: when the customer does not hang up

Are you surprised there are still sales on the phone? Moreover, they can make 120% of the profits.

| Digital marketing
Try these 5 services for marketing optimization

Try these 5 services for marketing optimization

If you've been paying attention to what's happening in marketing, you've likely seen the expansion of these trends from the end of 2019.  In 2020, this will continue and will become more and more widespread.

| Digital marketing
What digital marketing will look like in 2021: Top 12 trends

What digital marketing will look like in 2021: Top 12 trends

Digital technology has caused a real revolution in the world of marketing. These technologies appear and develop so rapidly that sometimes it is impossible to keep track of them. Here are 12 key digital trends that will change the face of business and the market in the coming year.

| Digital marketing

Podcast Advertising: Why Your Business Needs It and How to Place It

The first podcasts appeared in early 2003 as an alternative to traditional radio. Just like radio, podcasts are available at any time of the day and are just as diverse.

| Digital marketing

Advertising on Telegram: how to spend a little money and get a lot of customers

Today, we’ll analyse the mechanisms for advertising in Telegram, tell you the cost for one post, and tell you about the best educational channels to choose for publication.

| Digital marketing

Business and TikTok. How to promote products and attract customers

TikTok is social media designed to host short videos. Founded in China in 2016, today, the service has an active audience of over 800 million users. To be able to post on the platform, the length of your video must be about 15 or 60 seconds long. Creating videos is easy, thanks to it having a built-in video editor with stickers, masks, effects, as well as music overlay. Moreover, according to research, users don’t mind advertising, but they don’t want it shoved in their face with direct selling. Instead, the TikTok faithful prefer their advertising embedded within the context of the video. So, today we’ll see how businesses can effectively use TikTok to promote their products and services, and what they should do to use this media effectively.

| Digital marketing

YouTube education influencer marketing guide

YouTube is one of the most popular online video sharing platforms in Russia. 82% of its users are aged between18 and 44, and almost half of all viewers are paying subscribers. Even the segment of viewers above 45 years is growing, comprising about 10% of the viewership. It’s no surprise that budgets for influencer marketing promotions are growing in proportion with YouTube content. Today, working with influencers is an absolute must for big brands. We will tell you how to establish successful cooperation with leading opinion makers (including in the education niche).

| Digital marketing

Promotion tools: working with influencers on Instagram

For several years now marketers have been sounding the alarm about "banner blindness” phenomenon. Numerous eye-tracking studies have shown that a modern buyers see banner ads on the Internet so often that they stop noticing them.

| Digital marketing
Popular
A mind map for self-study or to discover your path to knowledge

A mind map for self-study or to discover your path to knowledge

In almost every article I write, I always reiterate that continuous self-learning is the key to success and career advancement in today's job market.

| Editor-in-Chief's Column
Guide: an overall introspection of your career and life using the SWOT technique!

Guide: an overall introspection of your career and life using the SWOT technique!

When looking for a job and putting together a CV, it is difficult to accurately assess one's abilities, skills, and strengths.

| Leadership
How to Use the Dilts Pyramid of Logical Levels for success in your education, career, and personal life

How to Use the Dilts Pyramid of Logical Levels for success in your education, career, and personal life

From time to time, we all face problems that cannot be resolved overnight. At some point, you may have no way out.

| Leadership
Why is rational thinking extremely rare today, and how can this be remedied?

Why is rational thinking extremely rare today, and how can this be remedied?

The digital age, or the era of new media, is marked by the rapid growth of innovative technologies and their active use in everyday life.

| Self-development
Which planet do you think you could have been born on? A short quiz from Lectera

Which planet do you think you could have been born on? A short quiz from Lectera

Who knows what planets humanity could reach in the next 100 years; maybe we might stop at Mars or colonize another galaxy. Let us imagine that we are already living in the 2100s and can opt to live on any solar planet.

| Self-development
Which Ancient Greek God Are You? A Quick Quiz from Lectera

Which Ancient Greek God Are You? A Quick Quiz from Lectera

Would you like to be an ancient Greek god? Which one? Maybe Zeus, the ruler of Olympus? Or are you more interested in being Hades because his underworld intrigues you more than the pantheon of gods? Or Poseidon, who was capable of flooding anything?

| Leadership