Digital marketing - page 2

You've probably done this: installed an ad blocker on your computer, hung up on salespeople, and tossed advertising flyers into a bin. Unfortunately, people no longer want to waste their time watching ads.

Facebook is the most popular social media network in the world. Even in countries where Facebook isn't as popular as other social media networks (for example, Russia), it still remains a universal channel for product promotion.

Instagram courses, numerous articles on a thousand and one websites and printed books refer to networking as ‘the king of work situations’ and ‘the only tool you need to build a dizzying career’.

Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.

You may think that online promotion for offline businesses is a waste of time and money. However, laptops, tablets, and smartphones have long been part of everyday life for most of us, with new users popping up every year.

Email marketing is the strategy of choice for more than 84% of marketers looking to generate a steady stream of customers and increase sales in their business.

Internet marketing combines both the best benefits of traditional marketing with the latest technology. It is incredibly versatile and could create up to 90% of your business profits, even without offline methods.

Lately, the voice-based social networking app Clubhouse has become one of the most talked about on the market. It literally exploded! This network is invitation-only, with all communication carried out solely by voice.

Clubhouse is all over the internet these days and no wonder! After all, it’s the first audio social media similar to Instagram and Twitter, but with a messengers’ functionality and a focus on verbal communication.

Clubhouse is a voice-based social network launched in 2020. Even though in April the service will be a year old, it gained popularity just a few days ago, mostly thanks to Elon Musk and Mark Zuckerberg, who joined the program.

Email marketing is the distribution of emails to your company’s clients, and one of the cheapest and most effective ways of promoting your business. With this technique, you can boost sales, increase customer loyalty, and find an easier way to stay connected to your clients.

Before you start your video blog, you need to understand which direction to move in and what actions you need to take. You achieve this by creating your content strategy. Your content strategy is a kind of road map that you can follow without losing sight of your final goal.

A script is as vital an element of a video as a good camera, correctly exposed lighting and a good location for shooting.

Are you surprised there are still sales on the phone? Moreover, they can make 120% of the profits.

If you've been paying attention to what's happening in marketing, you've likely seen the expansion of these trends from the end of 2019.  In 2020, this will continue and will become more and more widespread.

Digital technology has caused a real revolution in the world of marketing. These technologies appear and develop so rapidly that sometimes it is impossible to keep track of them. Here are 12 key digital trends that will change the face of business and the market in the coming year.

The first podcasts appeared in early 2003 as an alternative to traditional radio. Just like radio, podcasts are available at any time of the day and are just as diverse.

Today, we’ll analyse the mechanisms for advertising in Telegram, tell you the cost for one post, and tell you about the best educational channels to choose for publication.

TikTok is social media designed to host short videos. Founded in China in 2016, today, the service has an active audience of over 800 million users. To be able to post on the platform, the length of your video must be about 15 or 60 seconds long. Creating videos is easy, thanks to it having a built-in video editor with stickers, masks, effects, as well as music overlay. Moreover, according to research, users don’t mind advertising, but they don’t want it shoved in their face with direct selling. Instead, the TikTok faithful prefer their advertising embedded within the context of the video. So, today we’ll see how businesses can effectively use TikTok to promote their products and services, and what they should do to use this media effectively.

YouTube is one of the most popular online video sharing platforms in Russia. 82% of its users are aged between18 and 44, and almost half of all viewers are paying subscribers. Even the segment of viewers above 45 years is growing, comprising about 10% of the viewership. It’s no surprise that budgets for influencer marketing promotions are growing in proportion with YouTube content. Today, working with influencers is an absolute must for big brands. We will tell you how to establish successful cooperation with leading opinion makers (including in the education niche).

For several years now marketers have been sounding the alarm about "banner blindness” phenomenon. Numerous eye-tracking studies have shown that a modern buyers see banner ads on the Internet so often that they stop noticing them.

Every blogger strives to attract as many people as possible to their platform. If you’re reading this, we’re guessing that you spend a lot of time every day to create the best and most interesting content. But it’s no secret that the Internet is overflowing with information. It’s not easy to be noticed!

There’s a new trend gaining traction in the marketing departments of major corporations - transitioning to digital communications on all management levels.

What sets successful companies apart from unsuccessful ones? Market leaders take advantage of all opportunities to promote their products. The XXI century marks the era of information technologies, so it would certainly be unwise to ignore this resource.