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Instagram business account: how to manage and why?
Instagram business account: how to manage and why?

Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.

| Digital marketing

Is online marketing for offline businesses overkill? No, it’s a necessity!
Is online marketing for offline businesses overkill? No, it’s a necessity!

You may think that online promotion for offline businesses is a waste of time and money. However, laptops, tablets, and smartphones have long been part of everyday life for most of us, with new users popping up every year.

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The top five email marketing practices
The top five email marketing practices

Email marketing is the strategy of choice for more than 84% of marketers looking to generate a steady stream of customers and increase sales in their business.

| Digital marketing

What the Clubhouse social media app is, how you can get an invite and who to subscribe to in the first place
What the Clubhouse social media app is, how you can get an invite and who to subscribe to in the first place

Lately, the voice-based social networking app Clubhouse has become one of the most talked about on the market. It literally exploded! This network is invitation-only, with all communication carried out solely by voice.

| Digital marketing

Personal brand on Clubhouse: build, promote, monetise
Personal brand on Clubhouse: build, promote, monetise

Clubhouse is all over the internet these days and no wonder! After all, it’s the first audio social media similar to Instagram and Twitter, but with a messengers’ functionality and a focus on verbal communication.

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Educational Clubhouse: how to register, who to follow and listen to in the new social network
Educational Clubhouse: how to register, who to follow and listen to in the new social network

Clubhouse is a voice-based social network launched in 2020. Even though in April the service will be a year old, it gained popularity just a few days ago, mostly thanks to Elon Musk and Mark Zuckerberg, who joined the program.

| Digital marketing

What is email marketing and why do you need it?
What is email marketing and why do you need it?

Email marketing is the distribution of emails to your company’s clients, and one of the cheapest and most effective ways of promoting your business. With this technique, you can boost sales, increase customer loyalty, and find an easier way to stay connected to your clients.

| Digital marketing

How to write content strategy for a YouTube channel
How to write content strategy for a YouTube channel

Before you start your video blog, you need to understand which direction to move in and what actions you need to take. You achieve this by creating your content strategy. Your content strategy is a kind of road map that you can follow without losing sight of your final goal.

| Digital marketing

How to write a script for a video
How to write a script for a video

A script is as vital an element of a video as a good camera, correctly exposed lighting and a good location for shooting.

| Digital marketing

Telemarketing: when the customer does not hang up
Telemarketing: when the customer does not hang up

Are you surprised there are still sales on the phone? Moreover, they can make 120% of the profits.

| Digital marketing

Try these 5 services for marketing optimization

If you've been paying attention to what's happening in marketing, you've likely seen the expansion of these trends from the end of 2019.  In 2020, this will continue and will become more and more widespread.

| Digital marketing

What digital marketing will look like in 2021: Top 12 trends

Digital technology has caused a real revolution in the world of marketing. These technologies appear and develop so rapidly that sometimes it is impossible to keep track of them. Here are 12 key digital trends that will change the face of business and the market in the coming year.

| Digital marketing

Podcast Advertising: Why Your Business Needs It and How to Place It

The first podcasts appeared in early 2003 as an alternative to traditional radio. Just like radio, podcasts are available at any time of the day and are just as diverse.

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Advertising on Telegram: how to spend a little money and get a lot of customers

Today, we’ll analyse the mechanisms for advertising in Telegram, tell you the cost for one post, and tell you about the best educational channels to choose for publication.

| Digital marketing

Business and TikTok. How to promote products and attract customers

TikTok is social media designed to host short videos. Founded in China in 2016, today, the service has an active audience of over 800 million users. To be able to post on the platform, the length of your video must be about 15 or 60 seconds long. Creating videos is easy, thanks to it having a built-in video editor with stickers, masks, effects, as well as music overlay. Moreover, according to research, users don’t mind advertising, but they don’t want it shoved in their face with direct selling. Instead, the TikTok faithful prefer their advertising embedded within the context of the video. So, today we’ll see how businesses can effectively use TikTok to promote their products and services, and what they should do to use this media effectively.

| Digital marketing

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