Sales - page 2

Perfect Sales: How to Ask the Right Questions to the Customer
Perfect Sales: How to Ask the Right Questions to the Customer

A good sales manager is both a marketer and a psychologist rolled into one. They should be a versatile fighter who knows how to establish contact with the potential customer, identify their needs, present the product in a good light, and direct the conversation towards closing the deal.

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The four areas of development to improve your sales
The four areas of development to improve your sales

Everyone wants to sell more, but the market is overrun with a broad range of selling techniques, which is baffling for most of us.

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Success Is on the Way: The SMART Goal-Setting Methodology
Success Is on the Way: The SMART Goal-Setting Methodology

Have you ever had the feeling that despite all the hard work you have been doing, you still fail to achieve the desired result?

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What are the right questions to ask in sales?
What are the right questions to ask in sales?

The ability to ask the right questions is one of the essential skills in sales.

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Building an effective funnel: preparation, mistakes, conversion
Building an effective funnel: preparation, mistakes, conversion

A customer saw an ad, immediately went to your website and made a purchase right away. Why it doesn’t happen in reality and what could you do to make it happen?

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Sales techniques in everyday life are an essential skill

Will the qualities inherent in the Sales Manager help you in your everyday life?

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Types of clients in sales and the specifics of working with them

If your sales only depended on how popular or presentable your product, goods, or service is, then perhaps your business would live in a bright sunny world without any competition where you can achieve success by just doing your job well.

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10 books that will teach you to sell

If you’re already working in sales or only considering it, it’s time to update your library. Here at Lectera, we’ve put together a list of the ‘Top 10 best books on sales and negotiations’ that’ll improve your skills and boost personal efficiency. Most of these books are written by practical experts from whom you can learn a lot from.

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Practicality, localization, multi-lingualism - secrets of successful business promotion abroad

Let's say you have a cool idea that can bring in huge profits in the long run, especially if you enter the European or the American markets. Or you have successfully worked in Russia for several years now and have decided to scale up abroad. An excellent plan and a praiseworthy desire in terms of earnings! But you certainly realize that promotion of your product or service in a foreign market is sure to have its own specifics, don’t you?

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Color personality test: Red, blue, yellow, green

Forewarned is forearmed! Understanding yourself and your personal motivation is the key to personal and business success. Take our straightforward test to find out your personality type and your strengths and weaknesses. Awareness of the different personality types will also help you to effectively work and communicate with others - friends, partners, colleagues and clients.

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‘Chatbot:’ A Great Business Assistant!

In order for a business to grow efficiently, consumers are needed, and consumers, of course, don’t come on a plate, they have to be won.

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How to create your own chatbot

Under the constant pressure of work and multitasking, chatbots have become an essential part of our everyday lives. These are virtual robots, programs with bright interfaces that can easily handle various tasks just as well as humans.

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