Do you have too few customers? Test your website’s SEO!

SEO determines on which search page the website will come up on the key request. In other words, good optimization ensures that your pages get to the top of the search results, increase the number of users coming to the site, and, consequently, the customer base.

Are you a beginner entrepreneur and have few customers? Perhaps your SEO is the problem! Take our test to find out if this is the case and get recommendations from Lectera business experts.

Do you have too few customers? Test your website’s SEO!

Let's start with the most important thing. Did you make the semantic core of the website?

Yes, of course, whether my site will be at the top of the search results depends on the semantic core.
Yes, but I don't really understand how it affects the position of the page in the search.
What is it?

Do you write selling and useful texts for pages on your website?

We have a whole blog! Also, of course, texts in different sections.
Yes, there is some text on our website.
What for? I want to sell, not tell the news.

Each text should contain keywords. This can be the name of your product, its main feature, the category of product with a geographical reference. How do you collect keywords for your texts?

I open Google Ads or Yandex.Wordstat and choose low- and medium-frequency inquiries. I do not look at the most frequent ones yet as it is improbable that the content of my site will be able to overtake the content of competitors in the search results.
I open Google Ads or Yandex.Wordstat and choose the most frequent keywords and phrases. Why would I use words with low frequency? They are not often searched!
I open any search engine, enter the first word of the phrase that corresponds to the products sold on my website and can become a key phrase, then I write down all the options offered by autosuggestion in search.

Title and Description are meta tags that are necessary for search engines. They evaluate whether the text specified in the Title and Description matches the keywords located in the material. Meta tags are responsible for the position of the page in the search results for the keyword. Name the optimal size for Title and Description.

Title — 70-80 characters, Description — 160-170 characters.
Title — 60-70 characters, Description — 150-160 characters.
Title — 50-60 characters, Description — 140-150 characters.

SEO is not just keywords inserted into a text from a copywriter. It's also technical optimization, which is rather difficult for beginners. Do you understand it?

Yes. You won’t scare me with a robots.txt file!
I think that I will manage the optimization of the URL inside the site, but anything beyond that is too complicated for me.
What is it? We will need an SEO expert here!

How do you think, is it necessary to optimize product pictures and videos?

Definitely. This is another way to drive traffic to the website!
Yes, but not all of them. For example, how would you optimize product images on a large marketplace?
Probably, yes, but we haven't done it yet.

In addition to internal links (those that point from one page to another on your site), textbooks for SEO specialists often talk about external links. They lead to your site from another resource. What do you do with external links?

I buy them, but I am careful.
I don't buy them, but I post on social networks. Also, there is the content generated by users!
How are they connected to website optimization? Will they bring new customers? I don't think so!

What do you know about behavioral factors?

These are any actions of the user on the site.
These are factors that impact the user's actions on the site. For example, a bright banner, conveniently located blocks with products, the ability to contact technical support in one click.
These are factors that do not depend on the design of the site, they vary for different users and affect their decision to make a purchase.

UX is the user's path on the site, which can be affected by a variety of factors, ranging from the weather outside to the convenience of the location of your products and the refinement of search within categories. Have you learned the basics of UX?