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We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases

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The platform's free courses are all about practice: each course focuses only on relevant topics
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Online courses

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Take a quiz

Choose the best direction for your development

Lectera icon

Professions

We will introduce you to all the most popular professions on the market, give you useful skills to quickly develop, and share how to grow in the market

Sales

We will teach how to evaluate the profitability of projects and present products in such a way that customers buy them

Digital Marketing

You will find out how to effectively promote your business online. Moreover, you will learn how to create strategies and attract customers through search engines and social networks

Business

You will learn how to do business in today's world, choose popular niches and predict risks

Network Marketing

You will discover how to effectively carry out direct sales while involving independent distributors to find end users

Soft Skills

We will teach you how to manage teams, conclude profitable deals, and speak in public. After taking a course on this topic, you will be able to negotiate with partners more easily and manage your job better

Financial Literacy

We will teach you to analyse your financial situation and increase profits

Career Development

You will find out what kind of specialists are in demand in the market. We will show you how to choose a career and draw up a change-over plan

Female Leadership

We will delve deeper into the minds' of great thinkers and talk about their ideas. Through training, you will figure out how modern cultural values were formed

For Teens

You will discover how to study and gain new knowledge more effectively. Furthermore, we will discuss professions suitable for teenagers and how to master them

Money Education

We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases

Free courses

The platform's free courses are all about practice: each course focuses only on relevant topics

A Test for a Marketer: Do You Understand the Language of Professional Terms?

Everyone knows, in one way or another, what marketing is. However, few people can distinguish traditional marketing from SMM (Social Media Marketing) and B2B (Business 2 Business) from B2C (Business 2 Customer). Moreover, marketing, like any other sphere of activity, has not only its complicated and cumbersome abbreviations but also its slang expressions.

| Digital marketing
A Test for a Marketer: Do You Understand the Language of Professional Terms?

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Lectera allows you to test your knowledge of professional marketing terminology and find out how well you speak the language of marketers.

Lectera allows you to test your knowledge of professional marketing terminology and find out how well you speak the language of marketers.

Do you know what SWOT stands for and what it means?

Do you know what SWOT stands for and what it means?

What are CRM systems used for?

What are CRM systems used for?

What goods are commonly referred to by the abbreviation FMCG?

What goods are commonly referred to by the abbreviation FMCG?

Do you think marketing A/B testing and split tests to compare the effectiveness of performance measures are the same thing?

Do you think marketing A/B testing and split tests to compare the effectiveness of performance measures are the same thing?

What area of marketing uses the term "faceting"?

What area of marketing uses the term "faceting"?

What do you call a promising opportunity to start your own business while using someone else's business idea (no, it's not plagiarism)?

What do you call a promising opportunity to start your own business while using someone else's business idea (no, it's not plagiarism)?

What is a marketing technique when a customer has already purchased an item of interest, but the salesperson suggests looking at some additional items?

What is a marketing technique when a customer has already purchased an item of interest, but the salesperson suggests looking at some additional items?

Do you know what are called POS materials?

Do you know what are called POS materials?

What does an ASO specialist do?

What does an ASO specialist do?

What is a brand book?

What is a brand book?

Do you know what DOOH advertising is?

Do you know what DOOH advertising is?

What is called a "tripwire"?

What is called a "tripwire"?

Your results

Lectera allows you to test your knowledge of professional marketing terminology and find out how well you speak the language of marketers.

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