English
Everyone knows, in one way or another, what marketing is. However, few people can distinguish traditional marketing from SMM (Social Media Marketing) and B2B (Business 2 Business) from B2C (Business 2 Customer). Moreover, marketing, like any other sphere of activity, has not only its complicated and cumbersome abbreviations but also its slang expressions.
Lectera allows you to test your knowledge of professional marketing terminology and find out how well you speak the language of marketers.
Do you know what SWOT stands for and what it means?
What are CRM systems used for?
What goods are commonly referred to by the abbreviation FMCG?
Do you think marketing A/B testing and split tests to compare the effectiveness of performance measures are the same thing?
What area of marketing uses the term "faceting"?
What do you call a promising opportunity to start your own business while using someone else's business idea (no, it's not plagiarism)?
What is a marketing technique when a customer has already purchased an item of interest, but the salesperson suggests looking at some additional items?
Do you know what are called POS materials?
What does an ASO specialist do?
What is a brand book?
Do you know what DOOH advertising is?
What is called a "tripwire"?
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