English
Social media are an excellent tool to promote a business. When used correctly, it can considerably increase the recognizability of your company and create a favorable brand impression among users.
To achieve this result, you need a full-fledged promotion strategy. If you have made mistakes at the planning stage (or, worse, have not drawn up a plan), you will miss out on great opportunities and lose in the competition.
The six tips below will help you create an efficient social media promotion strategy.
Assess your competitors
When it comes to planning, your key assistant is research. And before entering the market, you should assess its current state.
Find out what type of content is exchanged by your potential audience, which competitor companies are the most active and how they interact with their customers. Which of their best practices could be adopted and which ones you'd better not take on board?
These days a detailed competition analysis can be commissioned from a third-party company, but before you contact such an agency, you should form your own vision of the situation. Remember that even a most perfect strategy required constant adjustment. It is the only way to ensure that you continue riding the crest of the wave.
Search for active audience
In order for your actions to bring you maximum dividends, it is essential to choose the right channels for attracting clients. A tool, such as Google Analytics, can be instrumental in this. It will allow you to gain valuable insights into your target audience's demographic indicators, its consumer behavior and other useful statistics that will help you adapt your content on social media in line with your client base.
Also, it is advisable that you review the internal statistics of the platform, where you operate. It will enable you to learn more about the specific features of your subscribers and their preferences.
The main factor is user activity and not the total number of platform users. For example, Facebook has more than 2 billion active users, but it does not mean that you will find your desired audience among them.
What do you want to have in the future?
Before you start drawing up your plan, you should determine your goals and objectives and understand how well they measure up to the channels selected. You must know exactly what you want, and on that basis draw conclusions about the economic feasibility of this or that undertaking.
Successful companies are guided in their actions by specific figures and deadlines. An example of a wrong goal: "To increase the number of subscribers on social media". The right goal sounds something like this: "To increase the number of subscribers on Instagram by 15% in two months using video content".
Content correlation
All social networks perform educational or entertainment functions, but it would be a mistake to think that the same post will work equally well on all platforms. Good marketers never use a general approach, but make their content personalized and diverse.
A flexible approach enables you to influence your audience more effectively, form a strong connection with it. This is exactly how companies get their most loyal customers. Some information works better when presented as stories on Instagram, while other information would be more effective as a long post on LinkedIn.
Reposts
It is no secret that users tend to trust the brands their friends are using. Moreover, it is a large number of reposts that makes a content viral and brings the greatest influx of new customers for a company.
Given that knowledge, you just can't fail to use it. Your posts should be such as to make your audience want to share them with their friends. Use humor, play up current events and arrange lucky draws. Moreover, your company employees can also share their publications.
Making your way to a user's heart
There is nothing special in just getting noticed. Every day, Internet users consume an enormous amount of content constantly coming across new brands and websites.
To really win their trust, you should have some "twist". Moreover, posts should be released at a specific time when the audience is most active.
When it comes to Internet promotion, information plays a critical role. Analyze and adjust your actions, use a flexible approach and create viral posts. It will enable you to make your way to users' hearts and become successful in the market.
