English
Every blogger strives to attract as many people as possible to their platform. If you’re reading this, we’re guessing that you spend a lot of time every day to create the best and most interesting content. But it’s no secret that the Internet is overflowing with information. It’s not easy to be noticed!
Driven by their desire to stand out, bloggers work hard to develop themselves, often approaching online marketing gurus for help. They take online courses with promising titles - 'How to grow your audience' or 'How to elevate your blog to celebrity status'. They go through scores of information on context advertising: lead magnets, sales funnels, pop-up windows and much more. They get to know a variety of strategies, life hacks and techniques - every guru has their own curated recipe for success.
But then reality sets in: despite all these expert tips, most bloggers struggle to grow their audience. This can be very discouraging for most people, often driving them to despair and give up on everything.
But rest assured, there's no reason to give up. The key is to find the right way to interact with people online, by knowing their needs and predicting their desires. We have prepared some instructions that will help you stay on track to achieve success in the digital industry!
Here are some tips that will boost the quality of your content and help you catch the attention of your audience.
Think about your reader
Why do people go online? Sure, some people need it for work or for scientific research, but most people go online to relax or forget about their problems. Think about your own habits. Chances are, you go online to have fun and learn something new and exciting!
When you create your own content, think about your readers. Do they care about the quality of your writing, or maybe they just want to relax after a rough day at work? Try to see things from their perspective. Think about the overall impression you're making: are you sharing interesting information, or are you just trying to sell something?
You're probably also annoyed with ads that follow you everywhere, email newsletters, and irritating websites that try to sell you everything. Today, people are much more discerning, only visiting the blogs or websites that spark their interest. When users are interested in a certain type of content, they're happy to sign up for an email newsletter. Having your ads follow users wherever they go with loud calls to action and promises is a surefire way to lose them for good. Users will most likely close these notifications or block them entirely.
Establish trust first - then sell
A quality blog or website is built on trust between the writer and the readers. People can sense when the writer's only goal is to sell something! And they usually leave these types of platforms as quickly as possible.
Writers can build up trust by consistently demonstrating honesty, hard work, self-sacrifice and respect for their readers. All of this takes time and effort. But Rome wasn't built a day, and you won't build up your target audience right away!
Stop yelling - it's off-putting
Take a look at the websites of globally renowned companies. Learn from them. Take, for example, Google's amazing design. A simple logo - the name of the company written in multi-colored letters against a white background. Simple and elegant.
Remember - even the most amazing, inspiring content can be ruined by disorganized or tasteless design! When people go online, they are often overwhelmed by all the information noise - constant pop-ups, distracting signs and images. Don't add to their misery, and make sure to keep your design simple. Draw people in with detailed headlines, logical structures and quality content. There's no need to yell - users would rather listen to a writer with a calm and rational voice.
Motivate people
A well-written text can be very motivational! Stay honest and remember that your audience is made up of other people like you. Bring real emotions into your work, and you will attract their interest.
There's enough misery, anger and politics to go around in the world. Focus on sharing positive, peaceful content. Motivate people: tell them how they can improve their health and personal qualities, be more creative or find their dream job. Become a platform that helps people believe in themselves, and you will inspire many people to become successful and thus boost the popularity of your blog!
Create original content
Be creative and make something new: create your own texts, images, music - combine all these things to lift people's spirits. Activate your imagination and create content that entertains and educates, sharing valuable information with people in an interesting format and improving their lives! People will be happy to read your content and share it with their friends.
Don't chase trends - you can create niche content as long as it's interesting. Stop creating multiple useless posts on social media - stop and think. Develop a quality content plan and diligently follow it.
Life can be a constant source of inspiration! Read more, travel more, meet new people. Don't be afraid to experiment and make mistakes - all of this contributes to building up your life experience. Be more open towards all of humanity and each individual person! Set your political beliefs aside and just listen to people. Everyone has their own story and their own truth. Respect that and learn new things, capturing the most valuable aspects from other people's experience. All of this will allow you to create your own unique original content!
The most difficult things in life are actually quite simple. Even in the digital industry, the key is to remember that even in the chaotic online sphere, there are people just like you on the other side of all the smartphones and personal computers. Create for them as if they were your close friends, and make sure to stay sincere and playful - and you will certainly achieve great success based on trust and mutual respect!
