How to use ChatGPT for marketing and beyond that
Neural networks continue to evolve and impress with their diversity.
Neural networks continue to evolve and impress with their diversity.
Now with their help, it is possible to generate images and texts! Moreover, with proper diligence, such texts are high quality and virtually indistinguishable from human writing - essays, dissertations, advertisements, blog posts, answers to any questions, and more. ChatGPT can write it all for you! So, let's see what else it can do and how to use it in our step-by-step guide.
It's a project by a well-known company OpenAI, specialising in developing AI systems based on the language model and designed to perform wide-ranging tasks and functions. However, SEO managers, advertisers, and users of other neural networks primarily use the project. Simply put, it is a chatbot with built-in AI that understands a vast variety of natural languages (but works best in English) and operates in a dialogue format. GPT can:
Note: The neural network constantly learns through communication with users, so it retains a history of all queries, and what you tell it will be remembered. Not literally, of course: according to OpenAI's policies, ChatGPT does not store users' personal history and personal requests but remembers the information obtained through them. It allows the neural network to handle new requests more efficiently and maintain a meaningful conversation.
However, be aware that GPT also has a few drawbacks:
Learning by topic
Working with GPT is as easy as using any other bot:
Step 1: Register on the official ChatGPT website. Some countries may need to log in via VPN and purchase a virtual number to register in countries where OpenAI is available. In other cases, please enter your phone number into the appropriate field, and you will get a one-time code. Once it has been entered into the form, you will need to fill in standard information about yourself.
Step 2: Formulate your question, preferably in English, using as simple a construction as possible. Although GPT understands complex language, you should avoid adjectives, participles, artistic comparisons ("-ing" and "-ed", etc.), and many verbs to answer your query accurately. Below we'll review some rules and tips for drafting prompts and queries.
Step 3: Start a dialogue with the bot. To do it, enter any query into the box and wait for the AI to generate a response. You can first ask the neural network unrelated questions and practice to get used to this interaction.
A simplified version of the same AI, the OpenAI Bot in the messenger, is available for Telegram users. It can also create ad texts, come up with headlines, write simple codes or check them, etc. The only caveat is that the bot's response cannot exceed three hundred characters in Telegram. Also, since the bot is a simplified version of GPT, it is more prone to inaccuracies and errors. Getting started is, however, simple and straightforward:
Step 1: Find the bot in the new users' search box or via the hyperlink above.
Step 2: Open your chat with the bot and start a dialogue.
Step 3. Formulate your request in any language - English is also preferred here - briefly and clearly, then send it and wait for a response.
Here are a few rules for writing chatbot requests:
Rule 1. Define the chatbot's role in advance. Imagine that you are communicating with a living person. Who should they be at this moment? A copywriter? A teacher? A programmer? Perhaps even a doctor? You mentally or in writing assign a role to the chatbot. You can explicitly tell it to answer all your questions like a lawyer or a cook. This determines the further formulation of the question.
Rule 2. Use action words in the imperative instead of abstract future formulations like "could." Also, avoid introductory constructions ("quite possibly"), useless details ("a friend told me") and long descriptive sentences ("a room with a view of the sea, where dolphins swim, a good view of the sunset and lots of light"). Simultaneously, include words like "find it", "make it up", "come up with", etc.
Rule 3. Use keywords for your topic. This way, GPT will quickly understand what you are looking for. For example, if you're looking for travel information, use the words "travel abroad," "tourism," "hotels," "plane," "flights," "holidays," etc.
Rule 4. Be specific and precise about the context. The more precise and narrower the query, the more accurate the answer will be. For example, instead of "Where can I eat delicious food?" inquire about "Korean restaurants for a date night dinner in Berlin near metro N". Also, if you give the bot the task of writing a text, always specify in what style it should be - business, scientific, journalistic, etc.
Rule 5. Ask for a table or list of answers if this is more convenient. Write "…as a table" at the end of your request.
Rule 6. Offer the chatbot a solution yourself. For instance, if you want something specific from the AI. Let's say you want it to offer instructions on repairing your appliances. In that case, instead of "What should I do about my broken fridge?" it would be better to ask, "How can I fix a specific model of fridge quickly and on a budget?"
Bad Prompts |
Good Proms |
What's the most popular book of 2023? |
Which book is considered the most popular fantasy book in 2023? |
How can I improve my health? |
How can I improve my stomach condition if I am 44 and have chronic gastritis? |
Find delicious recipes. |
What should I make with cabbage, beef, eggs, and bread for dinner for two people? |
My girlfriend dumped me. What should I do? I'm worried I can't cope, can you advise me please? |
What should I do if I feel anxious about breaking up with my girlfriend? Make a list of ways to self-soothe. |
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