Instagram business account: how to manage and why?
Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.
Instagram is a chance to give a second wind to your business, if not the first! After all, even without having your website, you can develop and sell with the help of Instagram.
Instagram has long ceased to be the "social network for girls," according to research by Statista, both men and women now represent the audience in equal measure. Moreover, young people aged 25 to 34 years occupy the lion's share of the segment and the second largest-from 18 to 24 years. With Instagram having a total of more than a billion registered users, questions about why a business should be developed on Instagram disappear by themselves.
You can, of course, run your shop and sell your goods from your personal account, but a business account offers extended functionality and special business options. For example, the possibility to:
To create a business account, you first need to create a regular account and then go to its settings. Find the "Account" tab and click on "Switch to a professional account". Next, you need to select the category of your business page. What will it be? A shop? An author's blog? A company?
If you already have a business page on Facebook, we recommend that you enable it. That will allow you to manage ads in social media from the Facebook account and protect your page from "hijacking", i.e. theft by scammers!
Important! A highlight on how to get to your store will look great if you have an offline point of sale. Make a quick video on how to get there and you win your customers' hearts! :-)
Longreads are inappropriate here because posts are limited to 2,000 characters. However, your actual content can include anything! For instance, it could be informative selections of films, books, products, or locations. It can be brand life stories, customer reviews, reviews, cool how-to guides. In fact, the only limit is your imagination! Nevertheless, here are a few life hacks on how to create the perfect posts:
Business accounts on Instagram hold many secrets, just like the depths of the ocean! To run them as efficiently as possible and boost your sales, you need to know innovative strategies for promoting and communicating with your followers. You can delve deeper into the study of the Instagram business with the course "Instagram from scratch: from registration to first sales." Learn how to find and engage your target audience, redirect traffic from Instagram to your website, set up shoppable posts, and learn other online selling nuances.
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