In this mini guide, we will discuss the skills that a marketplace specialist must have, estimate their salaries in the current job market, and discuss the courses which will help you develop in this area.
Finally, in the midsection of the article, you will discover a quiz with real-life case studies from some of the work of real marketplace managers - make sure you complete it and try out this profession for yourself!
Why do you think we have included this seemingly well-known profession in our guide? That is because, in 2021, 66% of all purchases made online by Russian users came from marketplaces. Currently, this figure is growing - bear in mind that with the departure of many large brands from the country, it is understandable why this is the case. Therefore, stores entering marketplaces need professionals to help them do this. Not only to place products and upload photos and descriptions but to create a website development plan and marketing strategies. This represents a whole bunch of skills, which, by the way, pays extremely well. So, let us look at the profession of a marketplace specialist in much greater detail?
Chooses a platform for selling goods.
Registration on the platform and the design of the store page (customised, not automated.)
Assesses competitors, niches, and markets.
Forming and evaluating their theories about product launches, target audiences, etc.
Search for suppliers, negotiate, select the most beneficial cooperation option, and purchase goods.
Delivery of goods to the warehouse of the marketplace or store and planning control.
Creates product emails.
Deals with reviews and tricky situations.
Promotes goods using marketing tools and verification of promotion results.
Monitors sales, analysis, goods reconciliation, and pricing policy changes.
Maintains financial statements and works with the accounts department.
Yes, they actually have so many tasks. The marketplace professional is often assisted by other employees - even a venerable professional cannot take all this work on their shoulders. Generally, a marketplace manager must know the basics of marketing, be able to sell something to anyone, have advanced communication skills, and be able to negotiate with difficult partners. Likewise, they must quickly find solutions to problems and work with document management systems, procurement, analytics, and logistics. These are the vital skills that this professional should have, and they should be pumped up better than the muscles of the biceps.
In a nutshell, enough for a quiet life. A junior specialist who has completed special courses or was an assistant to a marketplace manager can expect to earn 30-70 thousand roubles. You will have basic responsibilities: create emails, monitor deliveries, propose theories for a product niche, and oversee the delivery of goods to the warehouse. Suppose you want to receive from 60 to 120 thousand roubles per month. In that case, you will need to organise the buying, shipment, and sale of goods, evaluate sales, launch advertising campaigns, and evaluate marketing theories. It will take you about a year of work before you upgrade to a mid-level position. However, the senior role will need about three years of experience. The responsibilities will be identical, although the analysis will not be "minimal", and the strategies for promoting goods must be obtained from you easily and confidently. You will receive from 150 to 300 thousand roubles a month. Not a bad amount of money, right?
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