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It’s never too late to change your field of activity in our time.
It doesn't matter how old you are, what your basic education is, whether you received it at all, and in what country you live - you can still choose a new vocation for yourself at any moment! According to statistics, more than 38% of people radically change their field of activity every three years, and this group includes even people over fifty years old. This is because the concept of "a lifetime in one place" has outlived itself, and there are no longer such serious and high social or educational barriers that would be impossible to overcome.
Moreover, thanks to online courses (Lectera in particular, yes), changing your field of activity and trying something new has become much easier. Even mastering a new profession without leaving your home is by no means a fantasy! Do you feel that it's time to liven up your life and do something new? Then read on - we have selected five areas for you and will tell you what they are and how to master them! Perhaps something from this will give your career a new turn, and to you - a new meaning in life.
HR management
No developing company can do without an HR manager, so this is a profession that will always be in demand. After all, someone has to conduct interviews with new candidates, right? Of course, HR management is not limited to this, your work will also include:
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monitoring the situation on the labor market to adjust the list of duties, salaries and expectations of employees and the team;
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forming a personnel reserve, the company's image in the labor market to attract new candidates and internship programs;
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ensuring flexible and rapid adaptation of new employees in the workplace;
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working with the current team, namely their training, development, timely identification and prevention of emotional burnout, coordinating their careers depending on needs, goals, abilities;
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monitoring the level of knowledge of employees, evaluating the effectiveness of training, drawing up a roadmap for employees (together with the previous paragraph);
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working with the company's budget to resolve all the listed personnel issues.
In short, HR management is a very vast field and is not limited to conducting interviews alone. That is why an HR manager is needed by the company even in those cases when its owner wants to select employees personally and independently makes decisions about hiring, since he will not be able to cover such a wide range of tasks for team development alone in any case. It is also important to note that the skills of an HR manager can be useful to the manager, since he can combine these functions. And since the basis of HR management is precisely working with people, building long-term relationships with them and their training, this will also improve the quality of your management. In short, we advise you to try combining these two directions!
Who is this profession suitable for? People who are attentive and methodical, with well-developed critical thinking, extroverts who like to work with people. You will also need high emotional intelligence and teamwork skills.
Where can you learn the profession of HR manager? At the Lectera "HR Manager" program, which includes 10 courses aimed at developing all the skills necessary for this profession: conflict management, time management, personnel management and team building, anti-crisis management and self-education. It also includes courses for those who dream of working remotely or are trying to adapt to it!
PR management
PR management is the management of public relations, which includes working with brand communications, its reputation, controlling audience sentiments and, most importantly, creating and maintaining stable and long-term relationships with customers. In practice, your tasks will include, for example:
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creating and maintaining the company's image, which will first have to be defined, selected and formulated, for example, by choosing the tone of voice, logo, color scheme, associations and key principles of your positioning;
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communicating with bloggers and influencers, offering and launching mutually beneficial collaborations to increase brand awareness;
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disseminating information about the company's products, services and successes through the media, the Internet, partnerships;
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building trust and increasing audience loyalty by maintaining an active brand life on social networks, for example, maintaining a page on Facebook, responding to comments under posts, directly creating the posts themselves (although this is usually delegated to a content manager or SMM);
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working out negative reviews and comments about the company on specialized platforms or in the same social networks;
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protecting the company's reputation in critical moments and removing it from crisis situations that threaten to destroy the brand's image (for example, as a result of the publication of "toxic", discriminatory or simply low-quality advertising that caused a negative reaction from the audience)
As a rule, one PR manager of the company is not enough, since this is also a large range of diverse tasks, for the solution of which a whole team with cross-functional specialists is needed. In addition, this work is associated with a high level of responsibility, since it is on the shoulders of PR management that fines for reputational losses will fall in case of an error. At the same time, this is one of the most rapidly developing, unpredictable and therefore interesting, profitable and promising professions.
Who is this profession suitable for? People who are creative and creative, with an active life position, with high organizational skills and an analytical mind. If you like watching commercials, following the life of brands, finding interesting offers and analyzing them, this is for you.
Where to learn the profession of PR manager? At Lectera in the course "How to Become a PR Manager: Getting to Know the Profession", which will take you only a few hours, but will tell you everything about what you have to do, teach you how to work with the media, minimize reputational risks in periods of uncertainty, create a brand identity, conduct PR events and work with influencers (including those who have many, many millions of subscribers!).
Digital marketer
The digital sphere is growing and developing by leaps and bounds along with the development of technology. Take at least the same artificial intelligence: you know that with its help you can generate images for content and promotion of the company's services, animate and record videos without the participation of actors and even a presenter, generate podcasts, music and just texts? Thanks to this, digital marketing today is much easier than ever before, due to the rich choice of flexible tools. In addition, there are many narrower directions within one, and you can choose what to build your career on or what tasks to focus on, for example:
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creating content for social networks, mailing lists, landing pages, store pages;
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managing a specific channel of communication or brand promotion, for example, YouTube (which in turn will include setting up and promoting a profile, shooting videos, attracting subscribers, etc.)
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SEO-optimization to increase the brand's position in the search results of Google and other systems;
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creating and launching email newsletters, segmenting the audience, working with the contact database;
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setting up and launching contextual advertising, targeting, retargeting;
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launching a product on the market, information support for advertising campaigns, analysis of current marketing strategies, cost reduction, promotion optimization;
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working with those very neural networks, for example, creating images for promotions in Midjourney and other content in other AI platforms.
Who is this profession suitable for? Former copywriters and those who love and are fond of IT (the newest digital marketing is very tied to it), who at the same time do not really like working with people and communicating with them live, who have developed creative and analytical thinking, especially if you want to choose a direction in the field of working with content or optimizing strategies.
Where to learn the profession of digital marketer? At Lectera on the program "Digital Marketer", which includes 13 courses in various areas and types of advertising, starting with promotion on YouTube and ending with SEO, classic "cold letters" and launching a product on the market. Cases, tests and additional materials for practicing knowledge in practice are attached, as in all Lectera courses!
Network business
Network business is also called MLM marketing and, unlike classical business, here you do not need to develop your unique product, create a business strategy or look for investors. You will not be an entrepreneur in the usual sense of the word - you will be a distributor, that is, a partner like sellers and an influencer of an existing brand and its products. And no, you don't have to walk around with catalogs from apartment to apartment, this is not about that. You will have to create your own website, assemble a team and, in fact, do all the same things that you would do if the product was yours, but at the same time the company to whose MLM system you joined), will support you in every possible way in everything. For example, it will provide a mentor who will introduce you to the course of business and the basics of doing business; give access to courses, instructions, marketing tools and even some of the resources. You will only need to decide what part of the amount you want to invest, choose a suitable package of services (and at the same time, opportunities for profit and turnover) and start promotion. It's somewhat like a franchise, yes. And, despite the negative myths about MLM, which were generated by unscrupulous "pyramids" of the early 2000s, today this direction can really make you a millionaire. Many successful people started their entrepreneurial path with MLM, since it is the simplest and safest form of business, for example, Donald Trump or Sarah Robbins. The main thing is to choose a suitable company!
Who is network marketing suitable for? Those who are not yet ready to launch their own startup, but want to try their hand at business and study everything properly, but at the same time rely on external support. MLM can be combined with the main work, and in order to try your hand here, it is not even necessary to quit - it is enough just to free up time and allocate a little capital! It is ideal if you are communicative at the same time (since you will have to hire your own distributors and thereby establish a kind of "network") and know how to prioritize. Here, the amount of income will depend only on your willingness to devote your time and energy to the cause.
Where can I learn network business? At Lectera on the "Network Business" program, which includes 15 courses and where you will be taught everything you need to know for a successful start in MLM: how to negotiate, recruit people, communicate and persuade, plan your day and budget, use storytelling, work with your image, persuade, sell and, finally, believe in yourself. In short, a complete package for a beginner entrepreneur!
Blogging
An area of activity accessible to absolutely everyone - and completely free! You can really try it right now, and after a while you have a chance to monetize it. Yes, this is the direction that you will not be able to monetize instantly, because for this you first need an audience, which means you need to gather it. Here's how to start mastering blogging:
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Choose a suitable social network. When choosing, rely on what kind of content you are going to create. Photos? Then you need a visual social network - Instagram or Pinterest. Planning to shoot videos? YouTube! Do you want to write text posts or make combined content? Try Facebook.
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Choose the main theme of your blog. In order to simply run a "lifestyle" blog, your lifestyle must be catchy and unusual. Are you traveling and want to talk about interesting and cheap (or, conversely, expensive) places for tourists? Or are you a professional lawyer with more than 100 cool cases, like in Hollywood movies? Or are you an English tutor, do you have copyrighted methods and want to found a whole language school? Choose what you are good at and what you are willing to devote most of your time to.
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Get started! Just stick to the schedule. Publications should be released regularly, but not too often (the frequency depends on the social network). At the same time, you will need to connect marketing tools to promote your blog, and communicate with your audience, engage them and "bring them into contact." And you will have to learn this - read below, where!
Who is it suitable for? Those who in principle love social networks, who want to share their experience, vision or knowledge, who create original content (photos, videos, texts, even presentations) and are ready to do this on a regular basis, dream of a large audience or simply want to attract new customers. So, blogging can be combined with your current job and used as a tool for self-promotion. Many professionals today start their own pages on social networks!
Where to learn blogging? At Lectera on the "Blogger" program, which also includes many courses on the topic for the comprehensive development of the skills necessary for blogging. You will be able to create your personal brand, learn the basics of different types of advertising, YouTube, Facebook, the basics of starting a business, tools for creating various content and much more. This is especially true for those who do not know where to start and have never tried to run social networks from the point of view of benefit and audience engagement.
