Editorial
A sabbatical – what it is and why you and businesses need them
We all know there are vacations and dismissals, and there are also maternity leaves, resignations, sick leaves, et cetera.
Professions
We will introduce you to all the most popular professions on the market, give you useful skills to quickly develop, and share how to grow in the market
Sales
We will teach how to evaluate the profitability of projects and present products in such a way that customers buy them
Digital Marketing
You will find out how to effectively promote your business online. Moreover, you will learn how to create strategies and attract customers through search engines and social networks
Business
You will learn how to do business in today's world, choose popular niches and predict risks
Network Marketing
You will discover how to effectively carry out direct sales while involving independent distributors to find end users
Soft Skills
We will teach you how to manage teams, conclude profitable deals, and speak in public. After taking a course on this topic, you will be able to negotiate with partners more easily and manage your job better
Financial Literacy
We will teach you to analyse your financial situation and increase profits
Career Development
You will find out what kind of specialists are in demand in the market. We will show you how to choose a career and draw up a change-over plan
Female Leadership
We will delve deeper into the minds' of great thinkers and talk about their ideas. Through training, you will figure out how modern cultural values were formed
For Teens
You will discover how to study and gain new knowledge more effectively. Furthermore, we will discuss professions suitable for teenagers and how to master them
Money Education
We will tell you how to correctly draw up a personal budget, calculate expenses and effectively save up for purchases
Free courses
The platform's free courses are all about practice: each course focuses only on relevant topics
English
Business - page 2
Answer 10 questions of the quiz and find out how competitive your business is and whether it can survive the "dark times" if they come. At the end, you will get not only quiz results but also valuable tips from Lectera!
We recently faced a completely new enemy that changed our lives — Coronavirus. It brought new challenges and difficulties for our business... and new opportunities!
Today the Lectera international educational platform is celebrating its birthday! Exactly one year ago, on June 18, 2020, we introduced our innovative Fast Education methodology, which has changed the lives of thousands of people around the world.
Many people dream about having their own shop. A florist, a shoe store, a furniture store, a toy shop, or a grocery store – whatever the business is, it will broaden your horizons and give you new opportunities for self-fulfillment.
Every year the transition to distance learning is becoming more and more widespread. Experts believe that by 2025 the niche of online education will be estimated at 325 billion dollars!
We are so used to holding a cell phone in our hands that it has become a natural part of our life and we cannot live a day without one. Thanks to mobile applications! And it's not just fun games and social media that devour our time.
Many ambitious projects are being launched and experience can help determine the success of any startup. For example, Jeff Bezos, the CEO of Amazon, wants to contribute to a new flight to the moon being organized by NASA in 2024. His goal is to create a spaceship.
HADI cycles are used in business to build and test a hypothesis. Allowing a product to be better adapted to the market enables a start-up business or new product to become marketable more quickly.
Agile is a family of flexible project management methodologies that are now wildly popular globally. Is this just a big buzz, or does Agile project management methodology really help you achieve better results?
2020 deprived most people of the opportunity to travel the world, but some defied circumstances and started a new business.
Motorola received a lot of complaints in 1986 about the huge number of manufacturing defects found in their products. Realizing that the situation needed to be urgently corrected, Chief Engineer Bill Smith developed the Six Sigma method to keep defects to a minimum during the development process.
Personnel motivation has a direct effect on the efficiency of the personnel - when employees are interested in ensuring that the work output is of the highest quality and also in their own professional development, this mindset has a positive effect on the overall business.
There are many research techniques, and an in-depth marketing interview is one of the most effective methods.
Coming up with a business plan is a great idea. Although running a business without testing it first is extremely risky because you could incur huge losses.
The pandemic has forced people to adapt to the new reality and to change everything at once: their routine, attitude to relationships, daily routine, and, of course, work.
One of the most common reasons for the failure of business in Russia are all kinds of financial mistakes. Research shows that the result of these errors means that for every new start-up, two existing companies go out of business. Indeed, whilst the statistics are telling, it’s possible to turn the situation around if you know what you’re dealing with.
‘Stress-resistant’ and ‘sociable’ people no longer get hired. Or rather, people who don’t know how to write about their personal and professional qualities in their resume, or refuse to learn the necessary skills for today’s workplace, don’t get hired. After all, modern problems can only be matched with modern solutions.
Picture this: you’re speeding down a highway at night, buzzing by the idea of opening your own Italian restaurant. You’re a highly proficient accountant, and your friend in the seat next to you is a chef with 10 years of experience. Your brother, an estate agent, has promised to find you the perfect location in the city centre, for a reasonable price, and in your mind you’ve already decided to quit your job and you’re already rehearsing your resignation speech to your Boss.
If, perhaps, it was not obvious, when we were at school, getting older we understand that we cannot do without learning. It is knowledge that gives us a potential opportunity to improve our lives.
Social media are an excellent tool to promote a business. When used correctly, it can considerably increase the recognizability of your company and create a favorable brand impression among users.
The possibility of openly expressing your opinion along with a great number of technologies and tools making it possible to do it quickly and conveniently has in recent years significantly spurred the practice of posting reviews and comments about a product or service.
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