The best Lectera courses to master in-demand professions from scratch

Will specialists like me be needed in three years? Will my salary go down? Who and what will you have to compete with tomorrow? The best thing you can do to be confident in the future is to study now. After all, there are specialties that are in demand in the labor market right now, and this demand will only grow. Lectera has courses that will allow you to master new professions from scratch.

Internet Marketing Courses

Knowledge of online promotion can already give you a good income. In the near future, it will be possible to make even more money on the Internet. The number of Internet users is steadily growing and this trend should continue.

There are many ways to monetize your internet marketing knowledge:

• work as an internet marketer
• promote your products and services as a businessman
• create your own channel and sell ads on it

Lectera offers courses that will allow you to acquire the knowledge necessary to solve all of these problems:

1. Courses for those who want to promote products via email newsletters.

➔ In the course "First steps in email marketing" you will learn how to set-up a newsletter so that it is really effective. You will learn how to write persuasive letters to your clients, make beautiful templates for letters, and choose the correct subject line.

➔ In the course "Mailing analytics in email marketing" you will learn how to analyze the most important metrics of your email newsletter list and change it in order to improve them.

2. Courses for those who want to promote their channel or company products on Internet sites. The principles of promoting accounts on different sites differ. Lectera specialists have prepared courses for the most popular ones.

➔ In the course "YouTube marketing" you will learn how to promote your channel: develop a corporate identity, including a design, how to excite the audience's interest in your channel and, of course, how to shoot interesting videos.

➔ The "Instagram from scratch" course has all of the information you need to know in order to promote your channel: how to study your audience, how to interact with it correctly, and how to make posts that they like. You will also learn how to use Instagram to attract an audience to your company's website and increase sales.

Sales courses

A good salesperson will never be out of work. Sales skills are essential for everyone. At the very least, they are needed when we go to a potential employer and try to sell ourselves to him as a specialist, or negotiate about conditions and wages.

In the general sales courses "Incredible Salesman" and "NLP in sales" you will learn about the most powerful psychological techniques that will help close any sale, as well as learn how to better understand people. NLP, or neurolinguistic programming, is a unique science that will help turn any "no" into a "yes" not only in business, but also in your personal communications.

For business owners, Lectera specialists have prepared a course "I open a retail store". After completing it you will know how to manage the store's stock as well as the behavior of the customer. You will understand his desires and always be able to offer him what he wants to buy. The course "Sales Innovations" will also be useful for entrepreneurs. Sales innovations are not only technical innovations, but also new approaches to doing business and building relationships with customers. The desire to grow is what helps us always stay one step ahead of our competitors.

Product Management Course

Without a product manager it is virtually impossible to bring a new product to market. A product manager manages the work of the entire team while creating a new product: programmers, designers, marketers, and other specialists.

The modern world is changing rapidly. We all need to learn a lot to keep up with these changes. This statement is also true for leaders. It is much more difficult for them to find a job if their professional level is not high enough to understand the specific workings of their team - they are specialists in the digital era.

The Lectera course "How to become a product manager" is suitable for both those who want to master a new profession from scratch and for those who have experience as a leader. In this course you will learn about the latest approaches to team management, Waterfall, Agile, and SCRUM in detail, as well as learn how to beta test a product and write a description of customers' experiences.

You can study any of these specialties. It is important that it is interesting for you and that the course brings you joy. The main goal is to make learning a habit. This way you can adapt to any changes in the labor market.