Glossary

The Lectera Glossary is an article directory where you can find different words and terms that you may come across in educational courses and may need to develop a certain skill. The glossary contains full and accessible explanations of all important ideas and concepts.

glossary-book
All
#Sales
#Digital marketing
#Business
#Network marketing
#Soft skills
#Finance
#Career
All
A B C D E F G H I K L M N O P R S T U V W 4 7
All
A B C D E F G H I K L M N O P R S T U V W 4 7
A
Active listening Active sales ADKAR model Affiliate marketing Affirmations Agile Automated sales funnel
B
Behavioral marketing Biohacking Blockchain Brainstorming Brand Ambassador Brand identity Branding Brand Mission Budgeting Business Incubator Business model canvas
C
Career Map Category management Category manager Change Management Chronophages Close ended questions for sales Coaching Cold calling Conflict management Congruence Consumer surplus Content marketing Contextual advertising Contextual planning Cover letter CPA Marketing Critical Chain Project Management Cross-functional team Cross-selling Crowdfunding Cryptocurrency Customer avatar Customer Development (CustDev) Customer Journey Map Customer needs Customer onboarding Customer pain points
D
Design Thinking Diffusion of innovation Digital nomad Digital Signage Digital Transformation Dilts pyramid Direct Selling Diversity, Equity, and Inclusion Downsell
E
Emotional intelligence Employee Onboarding
F
Facilitation Fast Education Financial literacy Fundraising
G
Gamification Gantt Chart Goal setting GROW Model
H
HADI cycles Hands-on Learning Hoshin Kanri
I
Ikigai Immersive Learning In-depth Interview Influencer Influencer marketing Information Overload Insight Intercultural Communication
K
Key account manager Kinesics
L
Lateral thinking Lead Lead Generation Lead magnet Lead qualification Lead scoring Lean Management Lean Start-Up
M
Marketing Marketplace Mastermind Group Merchandising Metaprograms Mindfulness Mind map MVP (Minimum Viable Product)
N
Networking Network marketing (MLM) Neuro linguistic Programming (NLP) Newsjacking Nonverbal communication
O
Omnichannel Online Reputation Management Open-ended sales questions Overprotection
P
Parkinson’s law Passive income Performance marketing Personal brand Personal financial plan Porter's Five Forces Presupposition Price discrimination PRINCE2 Prisoner's Dilemma Problem interview Product Life Cycle Product manager Programmatic advertising
R
Recruiting Reframing Relationship marketing Remarketing Retargeting Revenue management Risk management ROI
S
Sales Funnel Sales objections Scrum Sensitivity SERM Service Blueprint Service design Situational marketing Six Sigma Skills Economy Smart contract SNAP Selling Social competence Soft skills Stakeholder Storytelling SWOT Analysis
T
Telemarketing Time management Tripwire
U
Uberization Unique Selling Proposition Unit Economics Upselling
V
Value chain VUCA
W
Waterfall Methodology White Paper Workforce management
4
4 U's headlines
7
70-20-10 learning model

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